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About the Role

We are seeking a Regional Growth Marketing Manager to execute account-based marketing strategies for our AECO and Government segments in Australia and New Zealand. This role focuses on adapting global campaign content into targeted 1:1 and 1:Few programs to drive new business and expansion within key accounts, in close collaboration with regional sales teams. You will manage the ANZ field events calendar, account plans, and sales relationships, acting on intent data to engage target accounts.

Responsibilities

Run 1:1 Strategic ABM for Nearmap's highest-priority ANZ accounts and 1:Few cluster programs for groups of accounts with shared characteristics.
Build joint account plans with AEs, including buying committee maps, shared OKRs, and program plans.
Adapt global campaign content, assets, and messaging for ANZ account-specific contexts.
Act on intent signals with the AE pod to engage accounts that show buying interest.
Own the ANZ field events calendar for AECO and Government, ensuring events align with account lists and pipeline objectives.
Manage the ANZ event budget for specified segments, including quarterly spend planning and ROI reporting.
Partner with ANZ AECO and Government sales leadership to develop programs that advance stalled deals.
Coordinate BDR and SDR outreach sequencing with ABX programs and intent signals.
Provide field intelligence to Global Campaign Managers and Portfolio Marketing regarding ANZ buyer feedback and messaging refinement.

Requirements

6 to 8 years in field marketing, ABX, or demand generation within a B2B SaaS or technology company.
Demonstrated track record of contributing to account-level pipeline.
Proven experience in end-to-end event management, from strategy to post-event measurement.
Strong ABX execution capabilities, including 1:1 and 1:Few programs developed and run with sales.
Deep experience and credibility in partnering with sales leadership.
Experience in AECO-adjacent ANZ markets (construction, engineering, architecture, infrastructure, or commercial real estate) is a strong advantage.
Ability to independently run regional ABX programs without dedicated support.
Proficiency with Salesforce and 6Sense.
Comfort using intent data and CRM signals for prioritization and activation.

Skills

Account-Based Marketing (ABM)
Field Marketing
Demand Generation
Event Management
Salesforce
6Sense
Intent Data Analysis
CRM

Location

Sydney, Australia

Work Type

Hybrid

Experience Level

6-8 years

Benefits

Quarterly wellbeing day off
Four additional days off annually for 'YOU' Days
Wellbeing and technology allowance
Annual flu vaccinations
Hybrid flexibility
Nearmap subscription
Stocked kitchen with snacks
In-office lunch every Tuesday and Thursday
Showers available

About the Company

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
Nearmap provides aerial imagery, AI-driven analytics, and geospatial tools to professionals in planning, building, insurance, and government.
Our technology helps turn property uncertainty into decisive action.
We move fast, care about craft, and are proud of what we're building.