Platform Marketing Manager at Nearmap | Sydney, AU | Rezi

Platform Marketing Manager at Nearmap

Platform Marketing Manager

Nearmap · Sydney, AU

3 weeks ago

Platform Marketing Manager

Nearmap · Sydney, AU

25 days ago
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About the Role

We are seeking a Marketing Platform Manager to lead the strategy for our martech stack. You will leverage deep, hands-on expertise across Marketo Engage, 6Sense, Salesforce CRM, and AI SDRs to build integrations, configure platforms for demand generation and ABM programs, and ensure clean data flow across the entire stack. This role involves setting the roadmap for platform evolution and integrations, making both technical and commercial cases. You will be responsible for writing smart campaign logic, building trigger and filter structures to shorten campaign marketing time. This is a hands-on individual contributor role within the Digital team, reporting to the VP of Digital Marketing. The opportunity exists to refresh the platform and accelerate time to value in an environment where volume has outpaced capacity, driving a real revenue multiplier when used properly.

Responsibilities

  • Administer 6Sense across ABM, predictive, data workflow, and segment modules, and keep the data model refreshed as it evolves
  • Own the integrations between Marketo, 6Sense, Salesforce, and our AI SDR platform, understanding API dependencies and sync logic end to end
  • Diagnose and fix problems at the root cause, whether that's a sync failure, a data discrepancy, or a broken workflow rule, and put monitoring in place so they don't recur
  • Work closely with RevOps and Data teams to keep marketing-sourced data structured correctly and flowing reliably into Salesforce
  • Lead the martech roadmap: spot platform gaps and underused capability, and recommend what's worth building next
  • Translate what's happening under the hood into plain language for marketing, sales, and senior stakeholders
  • Turn Marketo architecture into pipeline through best-practice integrations and airtight campaign logic

Requirements

  • At least 7 years in martech or marketing operations within a B2B SaaS environment
  • Hands-on Marketo Engage administration, including integrations to 6Sense, Snowflake, and Salesforce
  • Hands-on 6Sense experience across ABM, periodic data model refresh, data workflow, and segment modules
  • Working knowledge of Salesforce CRM, including field mappings, lead and contact management, and campaign influence
  • A track record of building and maintaining integrations between marketing platforms
  • A methodical approach to diagnosing and resolving data quality issues and platform gaps
  • Familiarity with Looker or a comparable BI tool, plus GA4 and attribution reporting
  • Practical use of AI tools like Claude or ChatGPT to work faster and solve problems sooner
  • Genuinely strong attention to detail
  • Marketo Certified Expert
  • 6Sense Administrator certification

Skills

  • Marketo Engage
  • 6Sense
  • Salesforce CRM
  • AI SDR
  • API dependencies
  • Sync logic
  • Looker
  • GA4
  • Attribution reporting
  • AI tools (Claude, ChatGPT)

Location

  • Sydney CBD office

Work Type

  • Hybrid flexibility
  • In-office days on Tuesdays and Thursdays
  • Early morning calls with US counterparts

Experience Level

  • At least 7 years in martech or marketing operations

Benefits

  • Quarterly wellbeing day off
  • Wellbeing and technology allowance
  • Annual flu vaccinations
  • Hybrid flexibility
  • Nearmap subscription
  • Stocked kitchen
  • In-office lunch every Tuesday and Thursday
  • Showers available

About the Company

  • Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
  • We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work.
  • Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
  • We move fast, we care about craft, and we're proud of what we're building.
  • If you're energised by turning hard problems into real-world impact, we'd love to meet you.