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About the Role
Define and lead the beauty content strategy across influential premium media brands, shaping the future of beauty storytelling through print, digital, social, video, and emerging platforms. Lead a high-performing team to deliver engaging, audience-first content, leveraging industry relationships for exclusive editorial opportunities and impactful commercial partnerships.
Responsibilities
- Lead the beauty content strategy across the Luxury portfolio, ensuring content is engaging, innovative and aligned to each brand's editorial direction.
- Create, commission and edit premium beauty content across print, digital, social, video and emerging platforms.
- Drive a digital-first content approach, developing engaging stories across websites, social channels, video, Reels and TikTok.
- Identify emerging beauty trends and industry developments to keep content relevant, competitive and audience focused.
- Develop commercially integrated editorial concepts and work closely with advertising and partnerships teams to deliver bespoke client campaigns.
- Build and maintain strong relationships with beauty brands, PR agencies and industry partners to secure exclusive content opportunities.
- Lead, mentor and develop the Luxury Beauty team, providing direction, coaching and performance support.
- Oversee content planning, workflows, contributor management and editorial quality to ensure deadlines and brand standards are consistently met.
- Represent Are Media and its Luxury brands at industry events, client presentations, launches and other brand initiatives.
- Ensure all content complies with legal, regulatory and company policies, including TGA and editorial guidelines.
Requirements
- Extensive experience creating and leading premium beauty and lifestyle content across print, digital, social and video platforms.
- Proven track record building, managing and developing high-performing editorial teams.
- Expert writer, editor and content strategist with a strong understanding of audience engagement, consumer trends and the Australian media landscape.
- Commercially minded leader with experience delivering advertiser-led content and collaborating with clients, brands and commercial stakeholders.
- Well-connected beauty industry professional with exceptional stakeholder management, project leadership, innovation and attention to detail.
Skills
- Content strategy
- Content creation
- Editing
- Digital content
- Social media
- Video production
- Trend identification
- Commercial partnerships
- Stakeholder management
- Project leadership
- Team leadership
- Mentoring
- Editorial quality control
- Legal compliance
Location
- Australia
Work Type
- Hybrid
Experience Level
- Extensive experience
Benefits
- A day of leave for your birthday
- 4 days of volunteering leave each year
- Inclusive parental leave program
- FREE digital access to all titles
- Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more)
About the Company
- Australia’s #1 women’s lifestyle network connecting with 90% of Australian women.
- Brands include The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE Australia, TV WEEK, New Idea, WHO, Australian Gourmet Traveller and BEAUTY/crew.
- Creates content Australians love across food, fashion, beauty, homes, entertainment, and lifestyle.
- Drives meaningful and positive change for women through its Change AREgenda.
- Employs Australia’s best content creation talent.
- Inspiring, creative and collaborative team environment.
Equal Opportunity
- Proud member of Media Diversity Australia.
- Committed to fostering a diverse, respectful, collaborative & inclusive workplace.
- Welcome and encourage applications from diverse backgrounds.
- Request reasonable adjustments during the interview process.