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About the Role

The Senior Communications Manager for Floorcare will lead the global narrative for Dyson’s iconic, industry-leading cleaning products. This role requires strong collaboration, insight-sharing, and influence across international markets to develop integrated communications plans that align with business objectives and position Dyson as a leader in engineering and innovation. You will deliver launch, sustain, and drumbeat campaigns, shaping global messaging and creative direction, and drive Communications activities end-to-end, focusing on earned press and influencer coverage to support commercial priorities and drive storytelling/thought leadership narratives.

Responsibilities

Develop integrated communications plans that align with business objectives.
Position Dyson as a leader in engineering and innovation.
Deliver launch, sustain, and drumbeat campaigns.
Shape global messaging and creative direction.
Build strong stakeholder relationships.
Identify compelling stories that resonate with global audiences.
Lead Communications activities end-to-end, from strategic planning to execution.
Drive earned press and influencer coverage.
Support commercial priorities through communications.
Drive storytelling/thought leadership narratives.
Contribute to the Global Communications team by demonstrating leadership in communication strategies.
Play a proactive role in evolving communication approaches and developing people.
Be an engaged leader in the product communications team.
Show involvement across all departments to maximize integration of communications in the wider business.
Provide strategic communications advice to Business Unit Directors and Marketing/Communications Leadership teams.
Manage budgets to ensure efficiencies across global work.
Secure tools and resources for local and global launch events.
Drive a comprehensive program to advance Dyson’s mission and goals across product and internal communications.
Manage project management of events, sustaining launch momentum, press office, thought leadership, and Global Commercial team engagement.
Contribute to the wider Communications community by expanding remit to regional and local projects.
Plan and implement the Communications strategy for Dyson Floorcare with a focus on maximizing exposure and impact on consumer benefits.
Maximize each narrative to build Dyson’s reputation and desirability.
Motivate and manage regional and market teams to grow share of voice.
Develop and foster a deep understanding of the Dyson difference.
Devise and implement excellent external and internal Communications strategies focused on telling stories around core technology, machines, innovation, and the Dyson philosophy.
Tailor campaigns based on in-depth knowledge and experience of the Global media, social media, and influencer landscape.
Drive the continuation and development of new formats and platforms in interaction with internal and external stakeholders.
Oversee in-depth real-time monitoring, analysis reporting, and response to press coverage and social media interactions.
Provide updates to the business on a regular basis.
Use AI platforms to optimize analysis.
Identify emerging issues and opportunities facing the organization.
Design strategies to manage the impact of emerging issues and opportunities, including crisis management.

Requirements

A Bachelor’s degree or higher.
Fluent in English.
Operate independently with strong accountability for results.
Balance strategic planning with tactical implementation.
Minimum 7+ years’ experience in a role focused on communications – either in-house or agency side.
Experience in a fast-paced, agile, and change-driven industry.
Analytical skills and ability to distill information with a focus on quality and detail.
Ability to build and effect change at both a people and process level.
Demonstrated skill and comfort in building relationships with top-tier internal stakeholders.
Proven ability to successfully create global campaigns to achieve commercial success.
Superior management skills, particularly when project managing events.
Proven ability to influence and engage people up, down, and across the organization to bring about change.

Skills

Media relations
Social media
Influencer marketing
Strategic planning
Project management
Stakeholder management
Budget management
Crisis management
AI platforms for analysis
Content creation
Campaign management
Public relations
Internal communications
External communications
Storytelling
Thought leadership

Location

Global

Work Type

Onsite

Experience Level

Senior
7+ years

Education Level

Bachelor's degree or higher

Benefits

Financial Benefits
Lifestyle Benefits
Health Benefits

About the Company

Dyson solves problems others choose to ignore with surprising new inventions that defy convention and simply work better.
Dyson is driven by progress and thrives on the challenge of relentless improvement.
The Communications team creates and manages Dyson's narrative, deploying stories strategically through press, online media, and internal comms to build reputation.
Dyson employs 14,000 people and is present in more than 80 countries.
Dyson aims to remain a start-up in spirit with the freedom of experimentation and learning.
Dyson is constantly reinventing its products, how it works, how it sells, and how it supports its owners.
Dyson is working through the James Dyson Foundation, James Dyson Award, and Dyson Institute to inspire future engineers and pioneer a new approach to engineering education.
Dyson strives to create the future by developing new, different things that go against the grain with a diverse and global team.
Dyson shows respect, supports each other as one team, and drives empowerment, development, and equality in an inclusive environment.

Equal Opportunity

Dyson is an equal opportunity employer.
Dyson welcomes applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.