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About the Role

The Applications Product Marketing Management (Apps PMM) team covers eight core application businesses. This role owns the cross-cloud, buyer-first solution narratives that connect products into cohesive stories for CIOs, CFOs, or COOs, driving pipeline growth. The role offers broad portfolio visibility, regular exposure to leadership, and true ownership spanning message strategy and pipeline growth.

Responsibilities

• Own the master solution narratives for the Apps portfolio, organized by buyer persona, business challenge, and industry vertical.
• Build the cross-cloud use-case library for high-value enterprise buyer scenarios.
• Map messaging to how CIOs, CFOs, and COOs make purchasing decisions and build frameworks for Cloud CMOs and field teams.
• Turn solution narratives into high-impact pipeline assets like first-call decks, solution briefs, and executive presentations.
• Partner directly with demand gen and campaigns teams and track how narrative choices impact pipeline and conversion.
• Own cross-apps competitive positioning and drive the core argument for Salesforce as the enterprise agentic platform.
• Operationalize competitive positioning into proof points, battle cards, and objection-handling resources.
• Represent Apps in corporate-level campaigns, company-wide launches, and cross-BU programs.
• Ensure the Apps portfolio shows up with one coordinated voice in cross-Salesforce initiatives.

Requirements

• 10+ years in product or solution marketing within enterprise SaaS.
• Proven track record marketing to multiple LOB buyers.
• Demonstrated success building use-case and solution narratives centered on customer problems.
• Deep understanding of how narrative choices impact campaign performance and pipeline.
• Experience working directly alongside demand gen partners.
• Fluency in enterprise buying dynamics, platform consolidation decisions, and positioning a multi-product portfolio coherently.
• Proven ability to navigate and succeed within a highly matrixed organization by building strong relationships.
• Exceptional written communication skills.
• Strong understanding of Agentforce and AI agents.
• Habit of personally using AI tools to work faster and produce sharper output.
• History of taking on scope beyond the formal job description.
• Visible ambition to grow into broader marketing leadership roles.
• Experience spanning multiple product lines or clouds within a single company is a plus.
• Professional background in consulting, revenue operations, or an LOB function prior to marketing is a plus.
• An MBA or equivalent analytical rigor is a plus.

Skills

• Product Marketing
• Solution Marketing
• Enterprise SaaS
• Messaging
• Demand Generation
• Competitive Positioning
• Communication
• AI Tools
• Influence Without Authority

Location

• Remote

Work Type

• Full-time

Experience Level

• 10+ years

Education Level

• MBA or equivalent analytical rigor (preferred)

Benefits

• Time off programs
• Medical
• Dental
• Vision
• Mental health support
• Paid parental leave
• Life insurance
• Disability insurance
• 401(k)
• Employee stock purchasing program

About the Company

• Salesforce is the #1 AI CRM, helping companies become Agentic Enterprises where humans and AI agents drive customer success together.
• Our trusted platform unifies people, agents, apps, and data so work happens with shared context, governed execution, and continuous intelligence.
• We are inspiring the future of business with AI + Data + CRM.
• Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.
• We believe in business as the greatest platform for change and in companies doing well and doing good.

Equal Opportunity

• Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment.
• We believe in equality for all and strive to create a workplace that’s inclusive and free from discrimination.
• Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit.
• Assessment is based on merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.