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About the Role

Sanity is seeking a Senior Manager, Paid Media to lead the company's paid media program, including strategy, measurement, and testing. This role involves managing a significant budget, working with external agencies, and building and leading a team. As the first dedicated hire in this function, you will shape the team and its operations from the ground up.

Responsibilities

• Build and lead the team: Manage two paid media contractors from day one, with a plan to convert them to full-time hires by January, and grow the team to 2-3 people within the first 12 months. Hire, onboard, coach, and develop direct reports.
• Own paid media strategy and budget: Plan, allocate, and manage a $5M+ annual budget across LinkedIn, Meta, YouTube, Google, Reddit, TikTok, DSP, and DOOH.
• Manage agencies and contractors: Brief, steer, and hold external partners accountable. Set strategy and testing agenda; external partners execute.
• Run paid social as a primary channel: Build audience strategies, creative testing frameworks, and campaign architectures for LinkedIn, Meta, YouTube, Reddit, and TikTok.
• Build the infrastructure: Stand up measurement frameworks, attribution models, tagging systems, and reporting dashboards. Work with RevOps and marketing ops to close the loop between ad spend and pipeline.
• Run structured experimentation at scale: Design and execute testing programs across creative audiences, channels, and bidding strategies. Document findings and share across the organization.
• Use AI to sharpen performance: Apply AI for bidding optimization, audience modeling, creative iteration, and performance analysis.
• Drive full-funnel programs: Develop campaigns for the entire buyer journey, from awareness through demo requests and pipeline acceleration. Coordinate with demand gen, ABX, content, and sales.
• Report on what matters: Translate platform metrics into business outcomes like pipeline generated, cost per opportunity, and influenced revenue.

Requirements

• 8+ years in B2B paid media, managing $5-10M+ annual budgets
• At least 2+ years of experience managing a team
• Deep expertise in paid social (LinkedIn, Meta, YouTube, Reddit, TikTok)
• Working knowledge of Google Ads, DSP, and DOOH
• Experience managing agencies and contractors, including writing briefs, setting KPIs, and course-correcting performance
• Experience building and running structured experimentation programs across creative, audiences, and channel mix at scale
• Experience building paid media infrastructure: attribution, naming conventions, tagging, reporting
• Demonstrated use of AI in paid media: bidding optimization, performance analysis, creative production, audience segmentation
• Strong communicator capable of presenting to leadership and aligning cross-functional partners
• Familiarity with B2B SaaS or developer tools, longer sales cycles, and buying committees

Skills

• Paid Media Strategy
• Budget Management
• Team Leadership
• Agency Management
• Paid Social (LinkedIn, Meta, YouTube, Reddit, TikTok)
• Google Ads
• DSP
• DOOH
• Experimentation Design
• Performance Measurement
• Attribution Modeling
• AI in Marketing
• Full-Funnel Marketing
• Cross-functional Collaboration
• B2B SaaS Marketing
• ABM Platforms (Demandbase, 6sense)
• Salesforce
• HubSpot

Location

• Remote

Work Type

• Full-time

Experience Level

• Senior Manager
• 8+ years in B2B paid media
• 2+ years of experience managing a team

Salary/Compensations

• $5M+ annual budget management
• Location-based salary and competitive stock options program

Benefits

• Comprehensive health plans and perks
• A healthy work-life balance that accommodates individual and family needs
• Competitive stock options program

About the Company

• Sanity.io is a modern, flexible content operating system that replaces rigid legacy content management systems.
• Treats content as data, allowing it to be stored in a single source of truth and seamlessly adapted for any channel.
• Enables companies to create tailored content authoring experiences, customized workflows, and content models that reflect their business.
• Sanity recently raised an $85m Series C led by GP Bullhound and is backed by leading investors.
• A 200+ person company with highly committed and ambitious people.
• Values include being pioneers, customer-focused, helved, and enjoying type two fun.

Equal Opportunity

• Sanity.io pledges to be an organization that reflects the globally diverse audience that our product serves.
• Believes that a diversity of perspectives, ideas, and cultures leads to the creation of better products and services.
• Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.