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About the Role

The Manager of Social Video Production plays a critical role at the ASPCA, providing technical and creative expertise to the Communications department. This producer serves as a critical bridge between the Multimedia and Social Media teams, translating social strategy into compelling, social-first content that tells the ASPCA’s story and engages our audiences.

Responsibilities

• Collaborate with program, marketing, external and creative teams to identify storytelling opportunities for social platforms.
• Partner with the Social Media team to develop multimedia content aligned with channel priorities.
• Film video content across ASPCA locations; operate cameras, lighting and audio equipment across production scales.
• Edit videos using Adobe Premiere and produce motion graphics using After Effects and Photoshop.
• Maintain and organize multimedia assets for use across the organization.
• Provide subject matter expertise on video optimization and platform best practices.
• Develop thumbnails, titles, captions and supporting content for videos.
• Monitor and analyze engagement, growth and performance metrics.
• Track trends and adapt content strategies to align with platform dynamics and audience behavior.
• Report insights and performance metrics to internal stakeholders.
• Serve as liaison between Multimedia and Social Media teams.
• Coordinate production workflows, timelines and content goals.
• Lead content management for ASPCA’s YouTube channel.
• Participate in cross-functional meetings and communications initiatives.
• Provide regular reporting updates and feedback to supervisor.
• Participate in departmental meetings and cross-functional collaboration.
• Engage in ongoing professional development and share learnings with the team.
• Perform other duties as assigned.

Requirements

• Strong understanding of visual storytelling techniques across social platforms.
• Proficient in operating video, lighting and audio equipment.
• Proficiency in most components of Adobe Creative Suite (Required at least two out of the following three: Premiere, After Effects, Photoshop).
• Proficient in channel management (e.g. TikTok and Youtube).
• Familiarity with tools such as CapCut and Canva.
• Strong organizational and time management skills.
• Ability to manage multiple projects across teams.
• Excellent written and verbal communication skills.
• Detail-oriented with commitment to brand consistency.
• Passion for animal welfare and alignment with ASPCA’s mission.
• Ability to exemplify ASPCA’s core values and behavioral competencies.
• English language proficiency required.
• This role requires flexibility to support field productions and evolving social media priorities.

Skills

• Video Production
• Social Media Content Creation
• Video Editing
• Motion Graphics
• Adobe Premiere
• Adobe After Effects
• Adobe Photoshop
• Camera Operation
• Lighting Operation
• Audio Equipment Operation
• Video Optimization
• Performance Metrics Analysis
• Content Strategy
• YouTube Channel Management
• CapCut
• Canva

Location

• New York City, NY

Work Type

• On-site
• Full-time

Experience Level

• 4+ years of experience producing multimedia content, with a focus on social video production required
• 2+ years of experience in social video optimization required
• 2+ years of experience in performance tracking strongly preferred
• Experience working with animals in professional or volunteer setting (strongly preferred but not required)
• Experience working in nonprofit or mission-driven organizations (strongly preferred but not required)

Salary/Compensations

• $75,000-$80,000

Benefits

• Affordable health coverage, including medical, employer-paid dental and optional vision coverage.
• Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays.
• 401(k) plan with generous employer contributions (dollar-for-dollar match up to 4% and an additional 4% contribution).
• Robust professional development opportunities, including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

About the Company

• The ASPCA works to save, transform and protect the lives of animals through direct care, advocacy and community engagement.
• The ASPCA was founded in 1866 on the belief that animals are entitled to kind and respectful treatment by humans and must be protected under the law.
• As a 501(c)(3) not-for-profit corporation with more than two million supporters nationwide, the ASPCA is committed to preventing cruelty to dogs, cats, equines, and farm animals throughout the United States.
• The ASPCA is headquartered in New York City, where we maintain a full-service animal hospital, spay/neuter clinic, mobile spay/neuter and primary pet care clinics, a rehabilitation center for canine victims of cruelty, kitten nursery, adoption center, and two community veterinary centers.
• The ASPCA also operates programs and services that extend nationwide.
• We assist animals in need through on-the-ground disaster and cruelty interventions, behavioral rehabilitation, animal placement, legal and legislative advocacy, and the advancement of the sheltering and veterinary community through research, training, and resources.
• At the ASPCA, we are committed to fostering a collaborative and compassionate culture and we welcome all voices to contribute to our lifesaving mission.
• Our staff represent a vast array of backgrounds and diversity dimensions, bringing with them valuable experiences and perspectives.
• They join the ASPCA to learn, grow, and continually do their best work on behalf of animals.
• We are inspired by our staff, partners, and the communities we support across the country who work to improve animal lives.
• We are committed to diversity, equity, and inclusion at the ASPCA because it elevates our organizational culture, aligns with our Core Values, and enables us to move further and faster toward the ASPCA’s vision – that all animals live good lives; valued by society, protected by its laws, and free from cruelty, pain and suffering.