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About the Role

Ericsson is seeking a Customer Marketing Director – Customer Unit (CU) Canada to lead the connection between customer marketing strategies and business priorities across Canada's Communication Service Providers (CSPs), mission-critical networks, and critical infrastructure segments. This is an individual contributor role based in Mississauga, Ontario, Canada, with significant cross-functional influence across CU leadership, account teams, and the broader Marketing & Communications organization in the Americas. The successful candidate will bring a strategic and hands-on approach to account-based marketing (ABM), acting as a trusted advisor to CU Canada leadership while helping guide how marketing investments are deployed to accelerate short-, mid-, and long-term business objectives. This role also champions the use of generative AI and data-driven tools to personalize customer journeys and move toward insight-led, always-on marketing.

Responsibilities

Develop and own integrated ABM strategies and annual plans for Canadian CSPs and mission-critical networks (including Utilities and critical infrastructure), aligned to CU business priorities and growth targets
Integrate digital, hybrid, and in-person engagements to drive measurable demand across portfolio areas
Collaborate with the Communications Lead in Canada to bring the Canada marketing & communications plan to life, ensuring a single, consistent Ericsson narrative
Partner with the Government & Policy Advocacy Lead to align customer marketing activities with Ericsson's policy priorities in Canada
Co-orchestrate the marketing communications calendar — announcements, thought leadership, social, and customer storytelling — in a coordinated, mutually reinforcing way
Participate in CU and key account planning, providing market, customer, and competitor insights to accelerate growth
Translate account strategies into prioritized, measurable marketing plans with clear objectives and success metrics
Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned to CU roadmaps and Canada-specific priorities
Build and maintain relationships with CSP and mission-critical network marketing teams, positioning Ericsson as a strategic and innovative partner
Lead or co-lead joint marketing and co-branding opportunities (e.g., joint announcements, case studies, digital campaigns)
Adapt global and regional content for Canadian CSP and mission-critical-network audiences, including bilingual (English/French) considerations where relevant
Champion the adoption of generative AI and data-driven approaches to scale personalized customer journeys and optimize campaign performance
Contribute to cross-CU, regional, and global marketing programs, sharing learnings and best practices

Requirements

12+ years of experience in B2B marketing roles (product, customer, strategic, digital, and/or field marketing) in a technology environment
Strong understanding of telecoms, CSP, and mission-critical/critical-infrastructure (e.g., Utilities) markets
Proven expertise in account-based marketing (ABM) strategy, orchestration, and execution for complex, multi-segment accounts
Demonstrated ability to lead and influence virtual, cross-functional teams across multiple stakeholders and time zones
Experience working closely with Sales and account teams on joint planning and execution
Excellent written and verbal communication skills, including presenting to C-level executives in large, complex organizations
Ability to manage complex, technical content and messaging for B2B audiences across a variety of formats and channels
Practical familiarity with generative AI and analytics tools for marketing, personalization, and efficiency
Strong budget planning and management skills, with the ability to optimize investments against clear KPIs
Familiarity with the Canadian market
Willingness and ability to travel domestically across Canada and occasionally within the Americas

Skills

B2B marketing
Account-based marketing (ABM)
Cross-functional team leadership
Sales collaboration
Written communication
Verbal communication
Presentation skills
Technical content management
Generative AI
Marketing analytics
Budget planning
Budget management
Bilingual (English/French) capability is viewed favorably

Location

Mississauga, Ontario, Canada
Toronto, ON

Work Type

Individual contributor
Travel required

Experience Level

12+ years of experience

Education Level

Master's or Bachelor's degree in Marketing, Business, Commerce, Communications, or an equivalent field from a recognized institution

Salary/Compensations

$131,500 - $172,725

Benefits

Short-Term Variable Compensation Plan (annual bonus)
Choice of 3 medical and dental plan options (Core level coverage paid for by Ericsson)
Group Retirement & Savings Program (2% automatic company contribution)
50% match of employee's contribution into the Registered Retirement Savings Plan, up to 8% of employee's contribution (maximum of 4% match)
Basic life insurance and basic accidental death and dismemberment coverage at two-times annual base pay
Short-term disability coverage
Option to participate in Ericsson’s Stock Purchase Plan
18 days of accrued vacation
3 personal days
10 holidays
1 volunteer day
Sick days
Up to 10 weeks of paid maternity leave
6 weeks of parental or adoption leave at 100% of pay
Financial wellness programs
Educational assistance
Matching gifts
Wellness account
Recognition programs

About the Company

Ericsson Canada Inc.
Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets.
Ericsson is proud to be an Equal Opportunity employer.

Equal Opportunity

Ericsson uses a merit-based hiring approach that values people with different experiences, perspectives and skillsets. We truly believe this approach drives innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity employer, learn more.
If you need assistance or to request an accommodation due to a disability, please contact Ericsson at hr.direct.americas@ericsson.com.