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About the Role

Grow Therapy is seeking a Staff Copywriter to craft empathetic, customer-centric writing and conceptual thinking across all brand touchpoints. This role involves hands-on copywriting and creative ideation, shaping communication with customers, providers, and partners.

Responsibilities

• Bring creative concepts to life from initial idea through final execution across a wide range of brand touchpoints (campaigns, lifecycle, paid social, web, sales enablement, etc.).
• Partner closely with the Art Director, the Creative Director, and cross-functional teams to develop cohesive, on-brand campaigns and activations.
• Own projects from start to finish, balancing hands-on writing with strategic and conceptual thinking.
• Push the brand forward by contributing new creative and messaging ideas, refining tone systems, and helping evolve our voice.
• Help evolve brand voice and messaging guidelines across channels, maintaining consistency while pushing boundaries and staying culturally relevant.
• Give feedback to other team members and freelancers to ensure a high bar for creative execution.
• Translate marketing and brand strategy into clear, compelling creative concepts and copy.
• Stay on top of cultural and digital trends to ensure the brand's voice stays relevant and resonant.
• Juggle multiple projects with clarity and creativity while meeting tight deadlines.

Requirements

• 7+ years of experience in copywriting, with a mix of in-house and agency experience preferred.
• A portfolio that shows exceptional growth-centric writing as well as higher-level conceptual executions.
• Experience evolving or maintaining brand voice and messaging guidelines and applying them consistently across campaigns and formats.
• Experience writing for performance/growth channels (lifecycle, paid social, landing pages) as well as brand and campaign work.
• Deep understanding of writing for digital, social, and web.

Skills

• Excellent communication and presentation skills, with a confident, collaborative approach.
• Detail-oriented mindset with high standards for both big ideas and tiny details.
• A passion for brand building, storytelling, and creating work that resonates with real people.

Location

• NYC

Work Type

• Full Time
• Hybrid

Experience Level

• 7+ years

Education Level

• Bachelor's degree in English, Communications, Marketing, or a related field — or equivalent professional experience.

Salary/Compensations

• $144,000–$168,000 USD Annually

Benefits

• Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
• Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
• Financial Wellness: 401(k) program and equity opportunities.
• Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
• Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
• Wellness & Development: Annual stipends to put towards personal & professional growth.
• Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
• Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.

About the Company

• Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care.
• Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients.
• Following the mass increase in depression and anxiety, the need for accessibility is more important than ever.
• To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters.
• Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape.
• We’ve raised more than $328Mm in funding, including our Series D, at a $3B valuation from Sequoia Capital, Transformation Capital, TCV, SignalFire, Menlo Ventures, Goldman Sachs Alternatives, and others.

Equal Opportunity

• Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.