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About the Role

SOCi is seeking an experienced Partner Marketing Manager to develop and execute co-marketing campaigns, partner events, enablement, and content that drive pipeline and revenue across SOCi’s partner ecosystem. This role requires a strategic builder who can transform partner priorities into polished, on-brand campaigns and materials, leveraging AI tools for efficient production and scaled impact.

Responsibilities

• Build and execute SOCi’s partner marketing strategy, including co-marketing campaigns, webinars, and co-branded content.
• Activate partner-led customer advocacy through case studies, referrals, and testimonials.
• Coordinate partner events, sponsorships, and activations with clear ROI and pipeline goals.
• Manage Market Development Funds (MDF), SPIFFs, and partner incentive programs, tracking spend against return.
• Provide recommendations and business cases for partner marketing investments with forecasted pipeline impact.
• Adapt SOCi’s sales and product materials into partner-ready, co-branded, and white-labeled versions.
• Build repeatable templates and a self-serve resource hub for scalable adaptation of materials.
• Create interactive, self-guided product demos for partner-led selling and training.
• Develop partner training and onboarding content to ensure consistent product knowledge, positioning, and brand representation.
• Utilize AI tools to draft, adapt, and localize partner marketing and enablement materials for faster production.
• Build and document a reusable library of AI workflows and prompts for consistent, scaled asset production.
• Manage partner communications, including newsletters, product updates, and inputs for business reviews.
• Serve as a connection point across Sales, Product Marketing, Demand Gen, and Brand teams to align partner priorities and surface feedback.

Requirements

• 3–5 years of B2B SaaS marketing experience running campaigns, content, or demand programs.
• Direct experience with partner/channel marketing or partner ecosystems.
• Strong ownership mindset with the ability to drive marketing programs from idea to launch and achieve measurable results.
• Strong hands-on content skills, including building campaigns, recutting decks, and adapting materials for new audiences.
• Proficiency in using AI for content production and adaptation, with the ability to build repeatable workflows.
• Comfortable owning and reporting on targets such as pipeline, ARR, or engagement.
• Willingness to adapt to job description changes and accept other duties as assigned.

Skills

• Partner marketing strategy
• Co-marketing campaigns
• Partner events
• Enablement content creation
• Pipeline and revenue generation
• AI tools for marketing
• Content adaptation
• Sales and product material customization
• Interactive demo creation
• Partner training development
• AI workflow development
• Partner communications
• Cross-functional collaboration
• Hands-on with interactive demo tools (e.g., Navattic, Reprise, Storylane)
• Hands-on with enablement/content platforms (e.g., Guru, Highspot, Seismic, Showpad)
• Familiarity with PRM / partner-ecosystem tools (e.g., Impartner, PartnerStack, Crossbeam, Allbound)
• MDF management
• Co-branded/white-labeled partner material production

Location

• Remote

Work Type

• Full-time
• Remote

Experience Level

• 3-5 years

Salary/Compensations

• $65,000 - $92,000 CAD base plus bonuses

Benefits

• Comprehensive Benefits Package (full-time permanent, non-contract roles only)
• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible Work Environment (full-time, non-contract roles only)
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs
• Empowering Career Growth and Success

About the Company

• SOCi is the leader in AI-powered marketing solutions for multi-location businesses.
• SOCi redefines how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce.
• SOCi's brand-trained agents autonomously execute and optimize local marketing work across AI search, GEO ecosystems, social, and reviews.
• Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax.
• Recognized by Fast Company as one of the World’s Most Innovative Companies.
• SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.
• Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands.
• SOCi's passionate team of SOCialites work from home around the globe!
• Collaborative, dynamic culture that allows teams to work cross-functionally and optimize productivity.
• Fast-paced, agile environment where thought leadership and input are encouraged.
• A place to make a difference in how enterprise organizations utilize social technology.
• Visit soci.ai for more information.