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About the Role

GLG is seeking a VP, Global Marketing to set the global marketing strategy, build on existing client relationships, accelerate demand for GLG's products and services, and position the business for future growth. This role involves transforming current marketing capabilities into a center of excellence, driving creativity, innovation, and effectiveness to ensure Marketing is a strategic partner to the business. The position is ideal for someone who wants to shape the future of the company rather than manage the status quo, leveraging strategic instincts and resourcefulness to lead a global team.

Responsibilities

Set the overall marketing strategy and own revenue outcomes, aligning with business objectives and owning marketing-sourced pipeline contribution.
Lead the transformation of GLG's AI-powered marketing, including personalization at scale, generative content, and intent signals.
Lead a high-performing global marketing organization, fostering a culture of creativity and accountability.
Architect integrated campaign strategy and drive demand generation, communicating GLG's differentiated value propositions.
Scale user lifecycle marketing programs to drive share through engagement, expansion, and retention campaigns.
Partner with Brand, Communications, and Product Marketing leads to deliver cohesive messaging and brand building.
Manage performance and budget, ensuring data-driven decision making through clear KPIs and ongoing optimization.
Collaborate with the CMO to manage global marketing budgets, optimize ROI, and ensure effective resource allocation.

Requirements

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
10+ years of progressive marketing experience, with at least 5 years in a leadership role inclusive of pipeline/revenue ownership.
Demonstrated ability launching and managing AI programs geared toward improving marketing efficiency and effectiveness.
Fluency in usage-based or subscription revenue model.
Strong analytical and research skills; ability to translate insights into actionable marketing strategies.
Excellent written and verbal communication skills; ability to direct teams and partners toward strategic and creative outcomes.
Fluency in core mar-tech tools, including marketing automation, CRM, ABM, and analytics.
Highly collaborative and results-oriented; ability to thrive in a fast-paced, matrixed, and global environment.
Experience developing marketing capabilities and/or leading team transformation preferred.
Experience in two-sided marketplace businesses and/or the research, data, or business information industry is preferred.

Skills

AI program management
Marketing strategy
Demand generation
Campaign strategy
User lifecycle marketing
Brand building
Budget management
Data-driven decision making
Mar-tech tools (marketing automation, CRM, ABM, analytics)
Analytical skills
Research skills
Written communication
Verbal communication
Collaboration
Results-orientation

Location

Global

Work Type

Full-time

Experience Level

10+ years of marketing experience
5+ years in a leadership role

Education Level

Bachelor's degree
Master's degree

Salary/Compensations

$146,500—$225,000 USD

Benefits

Comprehensive medical, dental and vision coverage effective on your first day of employment
Flexible paid time off
401(k) and Roth 401(k) plans with an employer match
Tuition reimbursement program for eligible courses
Paid parental leave, adoption and surrogacy reimbursement
Free wellbeing support with the Calm app, Maven and EAP
Free long-term therapy & counselling assistance through Pathways
Other work perks and benefits available based on final job location

About the Company

GLG is the world's leading platform for trusted human expertise, connecting global decision-makers with authoritative voices to answer critical business questions.
GLG operates at the intersection of industries and global markets, helping clients capture nuanced perspectives for smarter, faster business outcomes.
GLG is a global team of pragmatic problem-solvers driven by intellectual curiosity and a bias toward action, reinventing the industry they invented.

Equal Opportunity

Gerson Lehrman Group, Inc. (“GLG”) is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, race, religion, color, marital status, disability, gender, national origin, sexual orientation, veteran status, or any classification protected by federal, state, or local law.