Integrated Growth Marketing Lead at Serval | California, United States | Rezi

Integrated Growth Marketing Lead at Serval

Integrated Growth Marketing Lead

Serval · California, United States

3 weeks ago

Integrated Growth Marketing Lead

Serval · California, United States

25 days ago
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About the Role

Build the integrated growth marketing engine that makes Serval the inevitable solution for prospects. You'll design and run multi-channel campaigns that cut through noise, spark curiosity, and drive demand across the funnel. You'll work closely with cross-functional teams to turn strategy into real-world campaigns that drive meetings, influence deals, and generate revenue.

Responsibilities

  • Decide which integrated campaigns to run, their importance, and execution.
  • Own end-to-end execution for email, direct mail, landing pages, and webinars.
  • Partner cross-functionally to orchestrate design, content, blogs, video, paid ads, and PR.
  • Write repeatable campaign playbooks that scale across audiences, use cases, and funnel stages.
  • Partner closely with Sales to align campaigns to top priority accounts, competitive motions, and pipeline goals.
  • Run multiple campaigns in parallel, balancing quick tests with experimental bets, and maintaining momentum.
  • Track performance rigorously across engagement, meetings, pipeline influence, and revenue, using learnings to inform future campaigns.

Requirements

  • 4+ years of experience in growth, demand generation, or ABM marketing, preferably selling to enterprise companies within a high-growth startup or B2B SaaS.
  • Proven ability to concept, launch, and scale integrated, multi-channel marketing campaigns.
  • Experience running webinars is a plus.
  • Strong creative instincts paired with operational rigor and fast execution.
  • Data-driven mindset with a track record of measuring, learning, and optimizing performance.
  • Good attention to detail with the ability to catch what matters without getting stuck in perfection.
  • Strong organizational and project management skills with the ability to juggle multiple projects without things slipping.
  • Comfort working in ambiguity within a lean, high-growth environment.

Skills

  • HubSpot
  • Salesforce
  • Unify
  • Instantly
  • Clay
  • Framer

Experience Level

  • 4+ years

Benefits

  • Impact: Be a key player in shaping the success of our product and company.
  • Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
  • Culture: Join a culture that values innovation, ownership, accountability, and fun.

About the Company

  • Serval is an AI-native automation platform transforming how enterprises operate.
  • We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software.
  • Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.
  • At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows.
  • Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage.
  • What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.
  • Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation.
  • Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.
  • We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.