About the Role
Execaire Aviation, a luxury private aviation brand, is seeking a Social Media Coordinator to support marketing initiatives. This role requires expertise in luxury brand storytelling, social media trends, short-form video, campaign coordination, and AI tools for content creation and analysis.
Responsibilities
- Plan, create, schedule, and publish social media content across approved platforms, including reels, short-form videos, graphics, stories, static posts, and campaign content.
- Use advanced AI tools to support video creation and editing, content ideation, scripting, caption writing, creative concepts, content repurposing, visual storytelling, and platform-specific optimization.
- Build and maintain monthly content calendars across multiple brands, balancing brand storytelling, aircraft sales, charter services, lifestyle content, recruitment, events, campaigns, and business priorities.
- Write polished, engaging, and brand-appropriate captions for luxury aviation audiences.
- Stay current on social media trends, short-form video best practices, AI content tools, digital marketing trends, and emerging creative formats.
- Support campaign execution by building timelines, coordinating stakeholder input, tracking approvals, managing campaign checklists, and ensuring deliverables are completed on time.
- Support website and CMS updates, including uploading approved content, updating aircraft listings and landing pages, coordinating with web developers, and checking links, CTAs, forms, and SEO basics.
- Coordinate sales and business development materials, including aircraft sales sheets, charter fleet sheets, market reports, broker campaign assets, one-pagers, and other collateral.
- Pull analytics from social media, email, CRM, website, and campaign platforms, and prepare simple weekly reporting on what launched, what is pending, what is blocked, and what can be improved.
- Coordinate internally with internal departments, vendors, freelancers, and agency partners to gather content, manage assets, and move projects forward.
- Maintain organized campaign trackers, approval documents, asset libraries, creative files, photography, video, AI-generated drafts, and project materials.
- Ensure all content, including AI-assisted content and video edits, is reviewed, accurate, polished, on brand, and aligned with luxury aviation standards.
Requirements
- 2–4 years of experience in social media, marketing coordination, content creation, communications, or a similar role.
- Strong experience creating, scheduling, and managing social media content.
- Experience with short-form video, reels, social media storytelling, and digital content production.
- Advanced proficiency with AI tools for video creation, video editing, content ideation, scripting, captioning, content repurposing, workflow efficiency, and performance analysis.
- Strong writing skills with the ability to adapt tone for different brands and audiences.
- Experience with content calendars, campaign timelines, approvals, and marketing workflows.
- Comfortable coordinating campaign assets, email campaign support, WordPress website updates, and basic marketing collateral.
- Proficiency in WordPress is required.
- Strong understanding of social media trends, luxury branding, digital storytelling, and AI-supported content creation.
- Excellent attention to detail, organization, communication, and follow-up skills.
- Experience in aviation, luxury, travel, hospitality, automotive, real estate, or high-net-worth client marketing is an asset.
Skills
- Social media planning, scheduling, and content creation
- Caption writing and short-form video/reels
- AI-assisted content creation and video editing
- WordPress website updates
- Canva
- CapCut
- Hootsuite
- Trello
- Slack
- Content calendar management
- Basic analytics and reporting
- Brand consistency and luxury storytelling
- Trend research and platform awareness
- Strong organization, attention to detail, and follow-through
Location
- Canada
Work Type
- Full-time
Experience Level
- 2-4 years
About the Company
- Canada’s premier private jet company with a legacy spanning over 70 years.
- Leads the way in aviation solutions, setting the standard in aviation excellence.
- Redefines the way you fly, ensuring unparalleled service and unforgettable experience.
- Success is driven by a team of over 600 dedicated employees.
- A leading provider of aviation solutions and operators of private jets.
- Offers a complete range of services including aircraft management, aircraft maintenance, aircraft charter and sales, as well as FBO services.
- Foundation is built on unwavering core values: Safety, Excellence, and Innovation.
Equal Opportunity
- We celebrate diversity and believe in the power of an inclusive workplace.
- Embrace unique perspectives and backgrounds, recognizing that diversity drives innovation and creativity.
- Strive for a work environment where everyone feels respected, valued, and empowered to contribute their best.
- Join us in building a team that reflects the vibrant tapestry of aviation.
