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About the Role

Eight Sleep is seeking an Amazon Channel Program Manager to oversee and expand the company's presence on Amazon. This role involves managing the channel's overall performance, including sales targets, strategy, marketing, budget, operations, and the relationship with Amazon representatives. The position requires acting as the general manager for Amazon, owning the P&L, growth roadmap, and performance reporting, while collaborating with various internal teams to ensure Amazon drives growth and enhances the brand.

Responsibilities

Own Amazon channel performance, including revenue, profitability, conversion, customer experience, marketing performance, inventory readiness, and operational health.
Set and deliver monthly, quarterly, and annual sales targets for Amazon.
Build the Amazon growth roadmap, identifying key strategies to scale the channel while protecting the premium brand positioning.
Develop clear reporting on channel performance, covering revenue, traffic, conversion, ad performance, profitability, inventory, customer feedback, and key operational metrics.
Act as the internal owner and single point of accountability for Amazon results.
Own the Amazon marketing budget and allocate spend across high-impact initiatives.
Build and manage the Amazon marketing calendar, including tentpole moments, product launches, promotional events, seasonal campaigns, and always-on growth initiatives.
Partner with performance marketing to manage and optimize Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and other paid media opportunities.
Analyze ROAS, CAC, contribution margin, incrementality, and conversion performance to make data-driven budget decisions.
Identify opportunities to improve product ranking, organic visibility, search performance, and conversion across the Amazon ecosystem.
Own the customer journey on Amazon, ensuring product pages, storefront, imagery, copy, reviews, FAQs, comparison charts, and A+ content reflect the premium brand positioning.
Partner with brand, creative, and product marketing teams to brief and execute best-in-class Amazon content.
Ensure messaging is accurate, compelling, and consistent with the broader brand and product positioning.
Monitor competitive activity, pricing, merchandising strategies, customer reviews, and category trends to identify opportunities and risks.
Continuously test and optimize content to improve conversion and customer education.
Own the day-to-day relationship with Amazon account representatives and internal stakeholders.
Partner with operations and supply chain to ensure inventory availability, forecasting accuracy, fulfillment performance, and issue resolution.
Monitor and resolve operational issues related to catalog setup, product listings, suppressed listings, pricing, buy box, compliance, returns, customer service escalations, and fulfillment.
Build scalable processes to improve channel execution, communication, and accountability across teams.
Stay ahead of Amazon platform changes, new tools, policy updates, and growth opportunities.
Collaborate with brand, lifecycle, performance media, creative, finance, operations, customer service, product marketing, and supply chain to execute Amazon initiatives.
Translate Amazon channel needs into clear briefs, priorities, and timelines for internal teams.
Ensure the Amazon channel is integrated into broader company launches, campaigns, and growth planning.
Bring data, insights, and customer feedback from Amazon back into the organization to inform future strategy.

Requirements

5+ years of experience managing Amazon or marketplace channels for a consumer brand, ideally in consumer electronics, premium hardware, health/wellness, home, fitness, or lifestyle.
Proven track record owning sales targets and delivering measurable growth on Amazon.
Deep understanding of Amazon Vendor Central and/or Seller Central, Amazon Ads, Amazon DSP, A+ content, storefront management, catalog operations, reviews, merchandising, and marketplace analytics.
Strong commercial instincts with the ability to manage revenue, budget, profitability, and channel tradeoffs.
Highly analytical and comfortable building reports, interpreting performance data, and making decisions based on numbers.
Experience managing marketing budgets and optimizing spend across paid, organic, promotional, and merchandising levers.
Strong project management skills and ability to drive cross-functional execution across multiple teams.
Operationally excellent, with strong attention to detail and the ability to identify and solve issues before they become blockers.
Strong communication skills and ability to influence internal stakeholders and external partners.
Bias for action, high ownership, and comfort operating in a fast-moving, high-performance environment.
Passion for building a premium consumer brand and improving people’s health through better sleep.
Experience scaling Amazon for a premium DTC brand.
Experience with high-consideration products, hardware, connected devices, or products with complex customer education needs.
Experience managing Amazon product launches, Prime Day, Black Friday/Cyber Monday, and other major retail moments.
Familiarity with Amazon attribution, incrementality analysis, retail media measurement, and profitability modeling.
Experience working with global Amazon marketplaces.

Skills

Amazon Vendor Central
Amazon Seller Central
Amazon Ads
Amazon DSP
A+ Content Management
Storefront Management
Catalog Operations
Merchandising
Marketplace Analytics
Budget Management
Performance Analysis
Project Management
Cross-functional Execution
Operational Excellence
Communication
Influencing
Data Analysis
ROAS Analysis
CAC Analysis
Profitability Modeling
Amazon Attribution
Incrementality Analysis
Retail Media Measurement

Location

Remote

Work Type

Full-time

Experience Level

5+ years

Benefits

Competitive salary and equity
Health, dental, and vision benefits
Flexible PTO
Paid parental leave
Team offsites and company events
Employee discount on Eight Sleep products
Opportunity to work with a world-class team building category-defining technology

About the Company

Eight Sleep is the world's first sleep fitness company, dedicated to fueling human potential through optimal sleep.
They are redefining well-restedness by building advanced hardware, software, and AI technology.
Their products transform sleep into a personalized, data-driven recovery experience to power peak mental, physical, and emotional performance.
The company fosters a culture of high standards and intensity, driven by a mission to create cutting-edge technology and shape a future where sleep is a powerful tool for living better.
Eight Sleep operates with the mindset of top performers: focused, relentless, and committed to building something category-defining.