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About the Role

The Research Manager will provide quantitative and qualitative insights support for pre-campaign, RFP pursuits, and post-campaign measurement. This role offers the opportunity to work in a fast-paced, exciting company at the forefront of the audio landscape, including radio, streaming audio, podcasting, and digital channels. It provides chances to develop new skills across marketing and media research, including syndicated research, primary research, and advertising effectiveness studies.

Responsibilities

Utilize primary and syndicated research tools to provide quantitative and qualitative data for prospective and current advertisers.
Create insightful data-driven presentations that meet the needs and objectives of internal sales teams, agencies, and clients.
Fulfill ad-hoc sales research requests using various types of data, including audience metrics, consumer insights, competitive advertising spend, targeting, and overall marketplace trends.
Assist with strategy and execution of custom advertising effectiveness projects for a large portfolio of accounts in a variety of categories.
Manage brand lift studies end-to-end, including defining measurement strategy and design, managing external vendors, building decks with key insights, and presenting to clients.
Utilize attribution measurement tools to evaluate and optimize campaign performance.
Educate and partner with marketing and sales staff on how best to utilize the insights provided.

Requirements

3-5 years’ experience in a relevant field.
Experience with media research and software programs including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Media Radar, comScore, and Triton is desired.
Knowledge of multi-channel marketing strategies (audio, digital, social, events) and respective measurement approaches.
Expertise in custom study process including project methodology, questionnaire development, sample collection, and data analysis.
Prior exposure to vendors such as DISQO, Dynata, and Nielsen.
Experience with multi-touch attribution tools and analyses, including Magellan.
Proficiency with Excel and PowerPoint are a must; proficiency with other statistics and analytics resources is a plus.
Strong combination of analytical aptitude and creative problem-solving skills.
Excellent interpersonal and customer service skills; ability to build positive relationships with a variety of personalities and roles.
Excels in storytelling with data and actionable insights; ability to articulate the iHM “story” across assets, platforms, and audiences.
Attention to detail, accuracy, and follow-through.
Strong versatility and ability to handle multiple types of assignments.
Ability to work with ambiguity, changing priorities, and a continual sense of urgency.
Driven and proactive self-starter.
A passion for research and interest in developing research career.
Bachelor’s degree or equivalent experience.
Non-Compete will be required for certain positions and as allowed by law.

Skills

Nielsen Audio
Scarborough
MRI-Simmons
ACT 1
Media Monitors
Media Radar
comScore
Triton
Excel
PowerPoint
Attribution measurement tools
Brand lift studies
Multi-touch attribution tools and analyses
Magellan

Location

New York, NY
Chicago, IL
Los Angeles, CA
Other cities where iHeartMedia has offices/operations

Work Type

Hybrid
Full time
Salaried

Experience Level

3-5 years

Education Level

Bachelor’s degree or equivalent experience

Salary/Compensations

$72,000 - $90,000

Benefits

Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

About the Company

iHeartMedia is the number one audio company in America, reaching 90% of Americans every month.
We are the largest podcast publisher.
We create and produce popular live music events.
iHeartRadio is the #1 streaming radio digital service in America.
Our social media footprint is 7 times larger than the next largest audio service.
We have the only complete audio ad technology stack in the industry.
Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.
We are dedicated to building a diverse, inclusive, and authentic workplace.

Equal Opportunity

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Our organization participates in E-Verify.