Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Associate Media Director (AMD), B2B Performance Marketing, will serve as the strategic lead for performance media across a large enterprise client within the financial technology/payments space. This individual will oversee full-funnel demand generation strategy, lead a cross-functional team, and partner with agency leadership to connect brand awareness investments with measurable business outcomes. This role requires a highly strategic thinker who understands how paid media influences every stage of the customer journey—from awareness through pipeline generation and customer acquisition.

Responsibilities

Develop annual and quarterly performance marketing strategies aligned with client business objectives.
Lead cross-channel planning across Search, Paid Social, Programmatic, Display and Remarketing.
Partner with senior agency leadership to build integrated full-funnel media plans that connect awareness initiatives to downstream business outcomes.
Establish channel investment strategies based on business priorities, customer acquisition goals and pipeline contribution.
Identify opportunities to improve media efficiency while maximizing lead quality and revenue impact.
Drive innovation through ongoing testing frameworks, audience expansion strategies and platform advancements.
Provide strategic oversight across Google Search, Microsoft Ads, LinkedIn Campaign Manager, Meta, Demand Generation campaigns, Remarketing, Performance Max and affiliate marketing.
Serve as the agency's subject matter expert on performance measurement.
Manage Offline Conversion Imports, CRM integrations, Salesforce reporting, Marketing attribution models, Pipeline reporting, Revenue attribution, multi-touch attribution, Customer Acquisition Cost (CAC), Cost per Opportunity, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Closed Won reporting.
Translate complex performance data into strategic business recommendations that connect media investment directly to revenue outcomes.
Act as the senior day-to-day strategic partner for the client by leading quarterly business reviews, facilitating executive presentations, guiding media investment decisions, recommending budget reallocations.
Confidently communicate with executive stakeholders and provide consultative recommendations backed by data.
Guide, coach, and mentor a team of Supervisors, Senior Planners, and Planners, directly supporting their career development and professional growth.
Review strategic recommendations and audit media plans to ensure high-quality delivery, while training team members on advanced optimization strategies.
Establish media planning best practices and foster collaboration across paid media, analytics, strategy, and creative teams to drive unified campaign success.

Requirements

8–10+ years of digital media experience
Experience with B2B demand generation programs
Agency experience strongly preferred
Experience leading integrated media teams
Proven success presenting to executive-level clients

Skills

Google Ads
LinkedIn Campaign Manager
Meta Ads Manager
GA4
Looker Studio or equivalent BI tools
Salesforce reporting

Location

New York, NY

Work Type

Hybrid

Experience Level

8-10+ years

Salary/Compensations

$100,000 - $120,000 per year