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About the Role

We are looking for a Programmatic and Sponsorship Ads Product Specialist to help build the campaign operations, measurement, and optimization foundation behind a new brand and creator partnerships motion. This role requires understanding DSPs, programmatic video, YouTube, connected TV/streaming media, creator sponsorships, and paid amplification products. The ideal candidate is comfortable with both traditional media execution and creator-led sponsorship workflows, including campaign planning, activation, measurement, reporting, and improvement.

Responsibilities

Help define how Beast manages campaigns for third-party brand partners across DV360, Google Ads, YouTube, CTV/OTT, Meta Partnership Ads, TikTok Spark Ads, and related buying environments.
Build playbooks for campaign setup, targeting, optimization, measurement, and reporting across programmatic video, creator sponsorships, mid-funnel, and upper-funnel use cases.
Advise on DSP campaign structure, YouTube buying strategies, connected TV inventory, sponsorship amplification, audience segmentation, frequency management, and brand-safe execution.
Translate advertiser goals into media plans, test structures, targeting approaches, creative considerations, and measurement frameworks.
Help the team understand how brands evaluate video, sponsorship, and TV-style campaigns, including reach, frequency, viewability, completion rate, lift, attribution, creator performance, and downstream impact.
Partner with internal operators, product-minded teammates, and external brand stakeholders to validate what works in practice.
Advise on campaign permissions, data-sharing models, brand onboarding, whitelisting/allowlisting workflows, and agency-style operating processes.
Support early thinking around integrations, data collection, retargeting, optimization opportunities, and campaign infrastructure.

Requirements

Deep hands-on experience with DV360, Google Ads, YouTube Ads, or similar DSP/programmatic buying platforms.
Experience running and optimizing programmatic video, YouTube, CTV/OTT, streaming, or TV-style digital media campaigns.
Familiarity with creator marketing, branded content, sponsorship amplification, Meta Partnership Ads, TikTok Spark Ads, or similar paid partnership ad products.
Strong understanding of upper- and mid-funnel campaign objectives, including awareness, consideration, reach, frequency, video completion, brand lift, and incremental impact.
Experience connecting campaign execution to downstream analytics, attribution, reporting, retargeting, and advertiser performance goals.
Familiarity with audience strategy, first-party data, clean rooms, privacy-safe measurement, and data-sharing considerations.
Understanding of advertiser-side workflows, including permissions, trafficking, reporting expectations, campaign governance, whitelisting/allowlisting, and media mix thinking.
Ability to operate across platforms such as DV360, Google Ads, YouTube, Meta, TikTok, Shopify, and related ad ecosystems.
Strong communication skills and sound judgment in ambiguous, early-stage environments.
Comfort building from scratch, learning quickly, and helping define scalable processes as the work evolves.
Experience buying or managing CTV, OTT, streaming video, YouTube Select, programmatic guaranteed, private marketplace, or premium video inventory.
Experience with Meta Partnership Ads, TikTok Spark Ads, creator allowlisting, influencer whitelisting, or paid amplification of sponsored content.
Experience on the brand side, agency side, trading desk, creator marketing team, or in ad operations across multiple platforms.
Familiarity with clean rooms, privacy-safe measurement, incrementality testing, brand lift studies, and cross-platform campaign analysis.
Experience with creator-led campaigns, digital media businesses, branded content partnerships, or entertainment/media advertisers.
Experience building operating playbooks in zero-to-one environments.

Skills

DV360
Google Ads
YouTube Ads
DSP
Programmatic buying
Programmatic video
YouTube
CTV/OTT
Streaming media
Creator sponsorships
Meta Partnership Ads
TikTok Spark Ads
Paid amplification
Media execution
Sponsorship workflows
Campaign planning
Campaign activation
Campaign measurement
Campaign reporting
Campaign optimization
Audience data
Permissions
Privacy
Measurement
Advertiser-side workflows
Meta
TikTok
Shopify
Communication skills
Judgment
First-party data
Clean rooms
Privacy-safe measurement
Data-sharing
Brand onboarding
Whitelisting
Allowlisting
Agency-style operating processes
Integrations
Data collection
Retargeting
Campaign infrastructure
Upper-funnel campaign objectives
Mid-funnel campaign objectives
Awareness
Consideration
Reach
Frequency
Video completion
Brand lift
Incremental impact
Attribution
Creator performance
Downstream impact
Programmatic guaranteed
Private marketplace
Premium video inventory
Creator allowlisting
Influencer whitelisting
Ad operations
Incrementality testing
Brand lift studies
Cross-platform campaign analysis
Creator-led campaigns
Digital media businesses
Branded content partnerships
Entertainment/media advertisers

Location

New York, NY

Work Type

Full-time

Experience Level

Mid-level
Senior-level

Benefits

Competitive Salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k Plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the Company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world.
Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube.
With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives.
At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change.
Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
We are redefining what entertainment and storytelling can look like at global scale.
Every piece of content we publish reaches millions of people and helps shape culture in real time.
This is an opportunity to help build new advertising and partnership capabilities inside one of the most influential media ecosystems in the world.