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About the Role

Relay is seeking a Director of Communications to lead external and internal communications. This is a foundational role for the company, building a dedicated communications function from an existing base of momentum, including an active PR agency relationship, a brand campaign, and a growing media presence. The ideal candidate is a strategic communications leader experienced in high-growth environments, capable of maximizing impact with limited resources and possessing a strong understanding of how to build brand trust in a competitive market. This role reports to the VP of Marketing and collaborates with Brand, PMM, and the executive team to align public messaging with internal beliefs and ensure resonance with target audiences.

Responsibilities

Own Relay’s earned media presence end-to-end, including media strategy, press coverage, executive thought leadership, and reactive communications.
Translate the brand narrative into compelling stories for reporters, editors, and key audiences.
Lead the PR agency relationship, defining the strategic agenda, ensuring accountability for coverage outcomes, and aligning the partnership with internal priorities.
Develop and manage a proactive media program, expanding relationships with reporters in fintech, SMB, and entrepreneurship.
Pitch stories proactively and integrate Relay into relevant industry conversations.
Manage executive communications for the CEO and leadership team, including speechwriting, op-eds, LinkedIn presence, and media preparation.
Coach executives to enhance their public presence as credible voices in the industry.
Drive communications for product launches, brand campaigns, and company milestones in collaboration with PMM and Brand.
Develop integrated announcement plans that prioritize earned coverage.
Monitor and protect brand reputation, implementing a crisis communications playbook and responding swiftly to emerging issues.
Measure key performance indicators such as share of voice, earned media quality, executive visibility, message pull-through, and internal communications reach.
Utilize data to refine communication strategies.

Requirements

8+ years in communications, PR, or corporate affairs roles.
Meaningful experience at a high-growth SaaS, fintech, or consumer brand.
Experience owning a media program, including building reporter relationships and driving coverage wins.
Strong executive communications skills, including writing for CEOs and shaping founder public presence.
Ability to coach individuals to improve their media presence.
Skilled writer with a high editorial standard, capable of clear communication for small business owners.
Experience in a regulated or compliance-adjacent environment, adept at navigating legal reviews.
Strategic operator skilled in building systems and processes.
Ability to establish and run a communications function from scratch.
Comfort operating independently as the sole owner of the communications function.
Low ego and high conviction in strategy.
Experience working with brands serving small business owners or self-employed professionals (Bonus Points).
Public point of view on communications, media, or brand (e.g., newsletter, talks, active LinkedIn presence) (Bonus Points).
Experience navigating major brand moments under pressure (e.g., funding rounds, product controversies, defining campaigns) (Bonus Points).
Successful background check and employment verification.

Skills

Communications strategy
Media relations
Public relations
Earned media
Executive communications
Speech writing
Content creation
Brand reputation management
Crisis communications
Performance measurement
Strategic planning
Process development
AI integration

Location

Remote

Work Type

Full-time

Experience Level

8+ years
Director

Salary/Compensations

$216,000 USD to $264,000 USD
$240,000 USD

Benefits

Perks and benefits detailed on Candidate Hub

About the Company

Relay is a digital banking platform designed for self-made business owners, providing tools and knowledge to improve financial management.
The platform aims to bring clarity, confidence, and control to finances, transforming cash flow from a stressor into a strategic asset for business growth.
Relay is committed to helping small businesses thrive.
The company values relentless pursuit of reinvention, autonomy, ownership, AI integration, impact-driven work, comfort with complexity and ambiguity, and seeking feedback.
Relay encourages applications from individuals with diverse backgrounds who challenge the status quo and are passionate about supporting small businesses.

Equal Opportunity

We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.