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About the Role

Relay's performance marketing team operates one of the most analytically sophisticated paid programs in the SMB fintech space, managing a significant monthly budget across multiple channels. The mission is to maximize the effectiveness of every marketing dollar, build robust measurement infrastructure, and grow a high-performing team.

Responsibilities

• Own the full paid media portfolio, including paid search, paid social, affiliate, CTV, linear TV, and direct mail.
• Set channel strategy, budget allocation, and performance targets for brand and performance objectives.
• Directly manage and develop a team of performance marketers, including hiring, leveling, performance management, and career growth.
• Lead TV and CTV strategy, collaborating with Brand and Creative on messaging and measurement.
• Build attribution infrastructure to connect upper-funnel investment to downstream efficiency.
• Drive paid search and paid social programs through continuous experimentation in audience segmentation, creative testing, bidding strategy, and landing page optimization.
• Own the affiliate program end-to-end, including partner recruitment, commission structure, compliance, and performance management.
• Identify non-obvious distribution partners within the SMB ecosystem.
• Collaborate with the data team to build and maintain measurement infrastructure across paid channels, including media mix modeling, multi-touch attribution, and incrementality testing.
• Own paid media budget modeling, pacing, and forecasting, partnering with Finance on budget plans.
• Translate channel data into business narratives for stakeholders.

Requirements

• 8+ years in performance marketing or paid media.
• At least 2 years of experience managing a team.
• Experience in a high-growth SaaS, fintech, or subscription business is ideal.
• Proven experience managing a multi-million dollar monthly paid media budget.
• Expertise in attribution, including designing incrementality tests or commissioning media mix models.
• Deep hands-on fluency in at least two of: paid search, paid social, CTV/programmatic, or affiliate.
• Working knowledge across other paid media channels.
• Experience driving acquisition into both PLG and sales-assisted funnels.
• Strong communication skills, with the ability to translate channel data into business narratives.
• SQL and AI fluency in work processes.
• Experience in a regulated industry (fintech, healthcare, insurance) is a plus.
• Experience marketing to small business owners or self-employed professionals is a plus.
• Experience with direct mail as an acquisition channel is a plus.
• A public point of view on performance marketing, attribution, or media strategy is a plus.

Skills

• Performance Marketing
• Paid Media
• Paid Search
• Paid Social
• Affiliate Marketing
• CTV
• Linear TV
• Direct Mail
• Budget Allocation
• Performance Targets
• Team Management
• Hiring
• Performance Management
• Career Development
• Attribution Modeling
• Incrementality Testing
• Media Mix Modeling
• Experimentation
• Audience Segmentation
• Creative Testing
• Bidding Strategy
• Landing Page Optimization
• PLG Funnels
• Sales-Assisted Funnels
• SQL
• AI

Location

• Remote

Work Type

• Full-time

Experience Level

• 8+ years in performance marketing or paid media
• 2+ years managing a team

Salary/Compensations

• $207,000 CAD to $253,000 CAD
• Typical starting salary for fully ready candidates: $230,000 CAD

About the Company

• Relay is a digital banking platform that provides self-made business owners with the tools and knowledge to manage their finances effectively.
• The company aims to bring clarity, confidence, and control to every dollar earned, helping owners turn hard work into lasting success.
• Relay replaces financial guesswork with real visibility, transforming cash flow from a source of stress into a clear signal for running stronger, more resilient businesses.

Equal Opportunity

• We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
• If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
• For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.