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About the Role
Atoms is seeking a Special Projects Director, Marketing to drive high-leverage growth initiatives. This role involves partnering with Product and Engineering on product-led growth and upsell motions, and leading go-to-market strategies for new partnership launches, operating at the intersection of marketing, product, and business development.
Responsibilities
- Partner directly with Product and Engineering on product-led growth, shaping onboarding, activation, in-product nudges, and lifecycle triggers.
- Own upsell and cross-sell motions across the product suite, identifying expansion opportunities and driving cross-product adoption.
- Drive funnel and conversion improvements across the customer journey by writing hypotheses, scoping experiments, and analyzing results.
- Lead go-to-market strategy for new partnership launches, defining positioning, target segments, launch sequencing, and success metrics.
- Build the 0-to-1 motion for each partnership launch, including positioning, messaging, launch plan, sales enablement, website surfaces, lifecycle campaigns, and measurement framework.
- Develop a quantitative experimentation roadmap with clear hypotheses, prioritization, and a cadence that compounds learning.
- Build measurement infrastructure for leadership confidence in growth decisions, including funnel reporting, cohort analysis, and experiment readouts.
- Identify and lead high-leverage special projects outside the standard roadmap, such as segment expansions and pricing/packaging changes.
- Partner with Performance Marketing, Brand, and Sales for full-funnel alignment.
- Serve as a strategic thought partner to leadership on growth strategy, PLG vs. sales-assisted motions, and sequencing of product and partnership bets.
Requirements
- 8+ years in growth marketing, growth product, or product-led growth roles, with experience leading product or partnership launches.
- Operator experience in a $50M+ ARR environment (SaaS, marketplace, or high-growth product company), ideally with SMB or operator-facing products.
- Proven cross-functional execution with engineering and product, capable of writing briefs engineers can build from.
- Concrete track record of shipping growth experiments with measurable results.
- Experience leading at least one significant GTM launch (product or partnership) end-to-end.
- Strong technical fluency, comfortable in SQL, Mixpanel/Amplitude, and modern growth tooling.
- Strong product and commercial instincts, able to push back on Product and BD when necessary.
- Comfortable in a high-growth, high-ambiguity environment.
- Exceptional communication skills, with the ability to influence and present to senior stakeholders.
- Bonus: experience with PLG motions in SMB software, lifecycle marketing, or co-marketing with strategic partners.
Skills
- Product-led growth
- Upsell motions
- Cross-sell motions
- Go-to-market strategy
- Experimentation
- SQL
- Mixpanel
- Amplitude
- Growth tooling
- Communication
- Influencing stakeholders
Location
- San Francisco
Work Type
- Onsite
Experience Level
- 8+ years
Salary/Compensations
- $170,000 - $215,000 per year
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options)
- Company-paid life and disability insurance (short- and long-term)
- Voluntary insurance: accident, critical illness, hospital indemnity
- Optional supplemental life insurance for self, spouse, and children
- Pet insurance discount
- 401(k)
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
- Equity awards
- Annual performance-based bonus
About the Company
- Atoms is building the machines that power the next era of progress by creating Physical AI—real-world robots for industries like food, mining, and transport.
- Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.
- We integrate hardware, software, AI, operations, manufacturing, and real estate to deploy and operate robots in real environments.
- We believe the next great technology companies will transform not only information but also the physical systems that shape everyday life.
- We are driven by invention and continuous change, constantly reimagining industries, building new products, and refining operations.