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About the Role

This hybrid brand, content, and social media role supports the Director of Communications & Brand in executing the firm's brand narrative. It is a senior individual contributor position focused on brand content direction, voice, editorial standards, and strategic social media input to elevate content across digital platforms.

Responsibilities

• Partner with the Director to develop and execute a firmwide content strategy that reflects brand priorities, practice group strengths, and attorney expertise.
• Translate business and strategic priorities into compelling content narratives, themes, and campaigns across channels.
• Lead the development of thought leadership content including client alerts, newsletters, reports, and leadership-driven editorial programs.
• Support initiatives designed to activate attorney voices and build the firm's external profile.
• Serve as a primary steward of the firm's brand voice, tone, and messaging across all content touchpoints.
• Review, edit, and approve high-visibility materials including thought leadership, web content, client-facing publications, and firm communications.
• Develop and maintain editorial standards, style guidelines, and brand guardrails that ensure consistency without slowing execution.
• Provide editorial direction and quality control across content produced by internal staff, attorneys, and external partners.
• Help set strategic direction for the firm's social media presence, with a primary focus on LinkedIn and Instagram.
• Develop monthly and quarterly social content plans that reduce ad hoc posting and improve narrative cohesion across platforms.
• Drive amplification of PR wins, thought leadership, leadership content, and employer brand stories through social channels.
• Track and report on social media performance, translating insights into actionable recommendations.
• Support attorney LinkedIn enablement in coordination with the Director and communications team.
• Apply SEO and GEO best practices to content planning and execution to maximize discoverability and engagement.
• Partner with the digital marketing team to optimize content structure, metadata, and performance across web and digital platforms.
• Use performance insights to inform content strategy and continuous improvement.
• Own the content lifecycle from creation through publication, maintenance, and retirement.
• Conduct periodic audits of content and collateral to ensure accuracy, relevance, and brand alignment.
• Establish and manage processes for approvals, version control, and updates in collaboration with relevant stakeholders.
• Provide creative direction and brand standards oversight to internal creative staff and outsourced design resources.
• Ensure visual outputs align with brand standards and content objectives without serving as a hands-on designer.
• Act as a quality control point for creative work across content and brand initiatives.

Requirements

• 5–7 years of experience in brand, content, editorial, or marketing roles, preferably in professional services or a complex organizational environment.
• Law firm or agency background serving professional services clients is a plus.
• Experience in managing or directing social media strategy is required.
• Some experience directing freelancers, agencies, or creative resources preferred.
• Comfort using AI-powered tools for content creation, research, and editing is valued.
• Curiosity and a willingness to experiment in AI tools are equally welcome.

Skills

• Strong writing, editing, and editorial judgment.
• Demonstrated experience developing and executing content and brand strategies.
• Strategic social media capability with a focus on LinkedIn.
• Comfort providing creative direction and quality oversight.
• Working knowledge of SEO/GEO and digital publishing best practices.
• Highly organized with the ability to manage multiple workstreams simultaneously.
• Strong stakeholder management skills and comfort working with senior leaders.
• Collaborative and team-oriented, with the ability to operate independently.

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• Senior

Education Level

• Bachelor's degree required; preferred concentration in communications, journalism, marketing, English, or a related field.

Salary/Compensations

• $100,000 - $125,000

Benefits

• Healthcare
• Paid time off
• Discretionary merit bonuses
• Life and disability insurance
• Retirement plans
• Tailored learning opportunities

About the Company

• Eversheds Sutherland (US) LLP is committed to promoting diversity and inclusion within our Firm and in the larger legal profession.
• We believe that diverse skills, knowledge and viewpoints make us a stronger firm.

Equal Opportunity

• Eversheds Sutherland (US) LLP maintains a policy of affording all employees and applicants equal employment opportunities without regard to actual or perceived race, color, religion, sex (including pregnancy, childbirth, lactation and related medical conditions), sexual orientation, gender (including gender identity or expression or transgender status), national origin, age, disability, genetic information, marital or familial status, domestic violence victim status, ancestry, amnesty, citizenship status, ethnicity, military and veteran status, or any other characteristic protected by applicable law.
• Unlawful discrimination, harassment and retaliation will not be tolerated in any of the Firm’s offices or any other work-related setting.
• Qualified individuals with a disability may request a reasonable accommodation in order to apply for a position or to enable them to perform the essential functions of a position for which they are otherwise qualified.
• EEO.