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About the Role

Serenity Healthcare is seeking a results-driven marketing leader to manage the entire performance funnel, from initial impression to patient admission. This role involves leading an in-house creative team and building the marketing infrastructure to support the company's ongoing expansion into new states.

Responsibilities

• Own marketing KPIs across all channels, including acquisition cost (CAC/CPA), cost per lead (CPL), and lifetime value (LTV), in collaboration with the Director of Contact Center.
• Execute direct response campaigns across paid search, paid social (Meta, TikTok, YouTube), programmatic/display/CTV, and local/geo media (radio, OOH, direct mail) with rigorous channel-level attribution.
• Develop and maintain a testing roadmap for creative, audience, offer, and landing page experiments to reduce CAC and increase lead volume.
• Build email, SMS, and lifecycle programs to enhance LTV, reactivate dormant patients, and increase share-of-care.
• Manage SEO and organic content strategy, leveraging AI to establish online authority in psychiatry.
• Lead a mid-sized, in-house creative team of 5+ to produce high-velocity content for paid, organic, and lifecycle channels, ensuring brand standard adherence.
• Oversee the Serenity brand across all touchpoints, ensuring direct response efforts align with long-term brand equity and patient trust.
• Establish creative briefs, review cadences, and production workflows to optimize team efficiency.
• Develop repeatable marketing playbooks for new clinic launches, including pre-launch awareness, local SEO, geo-targeted paid media, and referral source coordination.
• Collaborate with the Director of Business Development to enhance marketing materials, messaging, and automations for referral source relationships.

Requirements

• 8+ years in performance-driven marketing with a proven track record of scaling lead volume while improving CAC/CPA, CPL, and LTV in a multi-channel, multi-market environment.
• 3+ years leading and developing in-house creative teams of 5+ across design, video, copy, and motion graphics in a high-velocity production environment.
• Deep direct response fluency across paid search, paid social, programmatic, lifecycle, and local/geo media, with strong analytical skills.
• Demonstrated ability to balance direct response performance with brand stewardship.
• Proven systems mindset with experience building testing roadmaps, attribution infrastructure, and reporting dashboards.
• Hands-on launch experience with a history of establishing marketing playbooks for new locations, products, or markets.
• Ideal background as a Director or VP of Marketing, Head of Growth, or Head of Performance Marketing at a multi-location services business, DTC brand, or growth-stage company.
• Luxury and/or female-focused brand experience is preferred.

Skills

• Performance Marketing
• Patient Retention
• Marketing KPI Management
• Acquisition Cost (CAC/CPA)
• Cost Per Lead (CPL)
• Lifetime Value (LTV)
• Direct Response Campaigns
• Paid Search
• Paid Social (Meta, TikTok, YouTube)
• Programmatic/Display/CTV
• Local/Geo Media (Radio, OOH, Direct Mail)
• Channel Attribution
• Testing Roadmaps
• Creative Experimentation
• Audience Segmentation
• Landing Page Optimization
• Email Marketing
• SMS Marketing
• Lifecycle Marketing
• SEO
• Organic Content Strategy
• AI Utilization
• Brand Management
• Creative Leadership
• Content Production
• Brand Standards
• Creative Briefs
• Production Workflows
• Marketing Playbook Development
• New Market Launch
• Referral Source Coordination
• Business Development Partnership
• Messaging Strategy
• Marketing Automation

Work Type

• Full-time

Experience Level

• 8+ years in performance-driven marketing
• 3+ years leading creative teams

About the Company

• Serenity Healthcare is a rapidly growing multi-site specialty medical platform with over 1,000 employees and 40+ clinics across multiple states.
• The company has experienced 100% year-over-year growth without private equity or venture capital funding.
• Serenity Healthcare delivers advanced in-office medical interventions such as TMS (transcranial magnetic stimulation), IV ketamine, and medication management.
• Their patient model focuses on moving individuals from consultation to treatment through a high-trust, education-led approach, particularly for those for whom other treatments have not been successful.