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About the Role

Fanatics Advertising is seeking an experienced Programmatic Trading Lead to manage and grow its managed service programmatic business. This high-impact role will oversee the end-to-end execution and performance of Display, OLV, and CTV campaigns, partnering with internal teams and clients to deliver exceptional results. The ideal candidate has deep hands-on trading expertise, a strong understanding of brand and upper-funnel campaign execution, and is excited about building and mentoring a team.

Responsibilities

Own end-to-end setup, trafficking, and management of managed service programmatic campaigns in our DSP, spanning Display, OLV, and CTV/Video formats.
Build and optimize campaign structures including ad groups, targeting parameters, audience segments, open exchange, private marketplace (PMP) deals, and bidding strategies.
Monitor daily pacing and performance across all active campaigns, proactively identifying and resolving discrepancies or underperformance.
Partner with Measurement and Supply teams to define learning opportunities and execute tests on creative, audiences, and bidding tactics to drive continuous performance improvement.
Own campaign performance across a range of KPIs including viewability, completion rate, reach, frequency, CTR, and CPA while effectively balancing brand and lower-funnel objectives based on campaign goals.
Develop and apply audience strategies using first-party and third-party data in partnership with our Measurement team.
Lead bid strategy optimization including CPM adjustments, frequency capping, dayparting, and geo-targeting refinements with a strong emphasis on supply quality and brand safety.
Successfully implement and invest in Fanatics Advertising’s programmatic supply strategy to garner efficiencies, build partnerships, and optimize towards performance.
Stay current with DSP platform updates, beta features, and programmatic industry trends, recommending adoption where appropriate.
Support the delivery of regular campaign performance reports and wrap-ups, translating data into clear optimization narratives for internal stakeholders and account teams.
Partner with Account Management and Sales teams on day-to-day campaign questions, post-campaign analyses, and ongoing performance communication.
Contribute to QBR preparation by providing campaign insights, performance summaries, and strategic recommendations to cross-functional team members.
Build and maintain internal reporting templates and dashboards to improve operational efficiency as the team scales.
Establish and document campaign setup standards, QA checklists, naming conventions, and operational best practices.
Collaborate with the technical/ad tech team on pixel implementation, conversion tracking, and tag management.
Coordinate with cross-functional peers to ensure consistency in tools, platforms, and ways of working.
Provide mentorship and training as the team scales.

Requirements

3 - 6 years of hands-on programmatic trading and ad operations experience, with at least 2+ years of direct campaign management in a top tier DSP.
Deep expertise in all programmatically enabled format execution across all buying methods (Open Exchange, PMP, and PG), leveraging audience targeting, measurement, and varying KPIs.
Demonstrated experience managing campaigns with brand and upper-funnel objectives (e.g., reach, frequency, viewability, awareness), not solely performance or DR-focused.
Strong understanding of supply strategy, inventory quality, and brand safety. Comfortable working within defined supply constraints rather than optimizing for cheapest available inventory.
Solid analytical skills with the ability to translate data into actionable optimizations and clear internal narratives.
Experience supporting client-facing reporting and performance communication in partnership with account or client teams.
Proficiency with ad verification tools (IAS, DoubleVerify), ad servers, and analytics platforms.

Skills

Programmatic Trading
Ad Operations
DSP Campaign Management
Display Advertising
OLV Advertising
CTV Advertising
Audience Targeting
Bidding Strategies
Performance Optimization
Supply Strategy
Brand Safety
Data Analysis
Reporting
Ad Verification Tools
Ad Servers
Analytics Platforms
Identity Solutions (UID2, LiveRamp RampID)
Ad Server Platforms (Google Ad Manager)
Data Visualization Tools (Looker, Tableau)
CTV/OTT Ecosystem Nuances

Location

Remote

Work Type

Full-time

Experience Level

3-6 years of programmatic trading and ad operations experience
2+ years of direct campaign management in a top tier DSP

Salary/Compensations

$110,000—$150,000 USD

Benefits

Competitive compensation
Salary
Performance bonus
Benefits commensurate with experience

About the Company

Fanatics is building a leading global digital sports platform igniting the passions of global sports fans and maximizing presence and reach for hundreds of sports partners globally.
The company operates across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming.
Fanatics has an established database of over 100 million global sports fans.
It boasts a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes.
The company has over 2,000 retail locations, including its Lids retail stores.
More than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.