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About the Role
As a Senior CRM Specialist, Engagement and Retention, you will shape and execute CRM strategies, focusing on a balanced mix of 50% operational tasks and 50% strategic initiatives to optimize customer engagement and retention efforts.
Responsibilities
- Execute multi-channel CRM campaigns with a holistic approach.
- Collaborate with cross-functional teams to ensure seamless delivery of complex campaigns.
- Champion adherence to established processes to maximize campaign efficiency.
- Conceptualize, set up, and maintain automated communication workflows.
- Collaborate with data analytics and data engineers for a data-driven approach.
- Utilize A/B testing methodologies to optimize campaign performance.
- Own and report on the development of KPIs.
- Conceptualize and plan new strategic campaigns aligned with company goals.
- Lead the implementation of strategic initiatives.
- Apply data-driven insights and customer segment understanding to ensure targeted messaging.
Requirements
- 3+ years of experience in CRM roles
- Proven track record in CRM campaign execution and optimisation at a senior level.
- Proficiency in CRM tools.
- Data-driven mindset with the ability to analyse and interpret campaign performance data.
- Excellent communication and collaboration skills to lead cross-functional teams.
- Creative problem-solving ability combined with a strategic mindset.
Skills
- HTML
- SQL
- A/B testing
- Braze experience is a strong plus
- Experience with reactivation programs is a strong plus
Location
- Berlin
- Vienna
- Barcelona
Work Type
- Full-time
- Hybrid
Experience Level
- Senior level
Education Level
- Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience)
Benefits
- Competitive personal development budget
- Work from home budget
- Discounts to fitness & wellness memberships
- Discounts to language apps
- Discounts to public transportation
- Premium subscription on personal N26 bank account
- Subscriptions for friends and family members
- Additional day of annual leave for each year of service
- High degree of autonomy
- Access to cutting edge technologies
- Relocation package with visa support
About the Company
- N26 has reimagined banking for today’s digital world.
- Technology and design empower everything we do and it’s how we are building the global banking platform the world loves to use.
- We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings.
- Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.
- We are headquartered in Berlin with offices in multiple cities across Europe, including Vienna and Barcelona, and a 1,500-strong team of more than 80 nationalities.
Equal Opportunity
- At N26, we believe our strength lies in our people and the varied perspectives they bring.
- We strive to build diverse teams that drive innovation and business success.
- We actively seek talent from all backgrounds and welcome applications from all genders, cultures, sexual orientations, abilities, neurodiversities, and ages.
- We are committed to providing an excellent and accessible candidate experience.
- If you require any accommodations to make this process work for you, please let us know.
- Discover more about Diversity & Inclusion at N26: https://n26.com/en-eu/diversity-and-inclusion