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About the Role

The Manager, Marketing Campaigns is responsible for leading the planning and execution of integrated marketing campaigns that support key business objectives, including ticket sales, brand growth, retail, events, and broadcast initiatives. This role serves as the strategic lead for assigned campaigns, translating department objectives into actionable marketing plans across paid, owned, and earned channels. The Manager collaborates closely with internal departments, agency partners, and key stakeholders to deliver fan-first marketing campaigns that drive measurable business results.

Responsibilities

Develop strategic marketing plans for assigned campaigns that align with departmental and organizational objectives.
Translate high-level business goals into integrated marketing strategies and tactical execution plans.
Lead campaign planning from concept through execution, measurement, and optimization.
Ensure campaigns are delivered on time, on budget, and meet established performance goals.
Lead cross-functional project teams across Marketing, Sales, Business Intelligence, Creative Services, Digital, Partnerships, Retail, and Communications.
Facilitate project meetings, establish timelines, and proactively communicate priorities, risks, and next steps.
Anticipate stakeholder needs and identify opportunities to improve collaboration and efficiency.
Build strong relationships across departments to deliver seamless fan experiences.
Lead and support on-site marketing activations, including games and special events.
Monitor campaign performance and leverage insights to optimize future marketing efforts.
Partner with Business Intelligence and agency partners to evaluate campaign effectiveness and ROI.
Use fan behavior, research, and analytics to inform recommendations and campaign improvements.
Present campaign recaps, learnings, and recommendations to leadership.
Bring forward new ideas, emerging marketing trends, and best practices that improve fan engagement.
Recommend new tactics, channels, and technologies that strengthen campaign performance.
Contribute to the evolution of marketing processes and integrated planning.
Own assigned marketing campaigns from strategy through execution.
Develop integrated go-to-market plans across paid, owned, and earned channels.
Build detailed project plans, timelines, and communication plans.
Coordinate agency partners and internal stakeholders throughout campaign development.
Partner with Brand and Production teams to develop campaign messaging and creative assets.
Manage campaign budgets for assigned projects.
Identify risks early and proactively develop solutions.
Ensure campaigns align with Seattle Kraken brand standards.
Present campaign plans, updates, and post-campaign recaps to leadership.
Continuously evaluate marketing performance and recommend improvements.
Support department-wide initiatives and special projects as assigned.

Requirements

Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
4-6 years of progressive marketing experience.
Experience developing and leading integrated marketing campaigns.
Strong project management and organizational skills.
Demonstrated ability to manage multiple priorities in a fast-paced environment.
Experience collaborating across multiple departments and external partners.
Strong analytical mindset with the ability to leverage data to make recommendations.
Excellent written, verbal, and presentation skills.
Self-starter with strong ownership and accountability.
Creative thinker with strong business acumen.
Highly organized, detail-oriented, and solutions-focused.
Passion for delivering exceptional fan experiences.
Experience in sports or live entertainment is preferred.

Location

Seattle

Work Type

Full-Time
On-site
Hybrid

Experience Level

4-6 years

Education Level

Bachelor's degree

Salary/Compensations

$82,000 - $90,000

Benefits

Bonus eligibility
Monthly cell phone stipend
Company-paid medical, dental, and vision insurance, including premiums for eligible dependents
Company-paid life insurance
Company-paid short & long term disability insurance
Company-paid employee assistance program
Company-paid Headspace subscription
Flexible spending accounts
Voluntary accident, critical illness, and hospital indemnity insurance
Company-paid Orca card
401k (pre-tax and Roth) with Company match up to 4%
10 vacation days
3 personal holidays
Accrued sick time
Minimum 10 paid holidays per year
Paid parental leave
Kraken ticket stipend
Employee pre-sale opportunities to non-Kraken events
Discounts at the Kraken Team Stores, Kraken Community Iceplex, 32 Bar & Grill, and other partners
Company-wide recognition platform

About the Company

We are building a championship organization that serves our fans, community, and business partners through world-class sports and entertainment.
Since the team was awarded in 2018 through to our first puck drop in 2021, the Kraken brand has become one of the most recognized and beloved in the NHL.
Playing at Climate Pledge Arena, the most sustainable arena in the world, we want to provide a memorable experience every night and make fans for life.
Our joint foundation, One Roof Foundation aims to advance equity and sustainability by increasing opportunities to thrive for our most vulnerable young people and communities.
Kraken Community Iceplex serves not only as the official practice facility for the team but also as a thriving 3-sheet community facility providing skating and hockey programming for all.

Equal Opportunity

The Seattle Kraken aspire to write a new playbook in sports and entertainment that includes everyone.
In alignment with this vision, if you don’t meet every job requirement listed—or if you haven’t played ice hockey before or are still learning about the sport—we still encourage you to apply.
We understand you may bring other relevant experiences and expertise to help us become the highest performance organization we can be.
One of our core values is ‘Make Us Better’ and we recognize diversity, equity and inclusion as a critical business strategy.
Seattle Hockey Partners, LLC and Seattle Arena Company, LLC are proud to be an equal opportunity workplace.
We do not discriminate on basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or any protected category prohibited by local, state or federal laws.