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About the Role

We're hiring a Head of Creative Strategy to own creative at Abode Money and build the engine that produces it at volume. You'll own the creative that drives our paid channels, concepts, production, testing, and learnings, and you'll lead our organic creative alongside it. As we grow, you'll shape the brand and extend it into experiential, out of home, and direct mail. You're the first creative here, so you build it from the ground up. You're a creative who thinks in performance. Your job is to capture the attention of homeowners who are overpaying and get them to act. You'll be embedded in a growth team that's already running, with paid, lifecycle, and analytics partners around you. Creative is yours. You source and brief creators, build the workflow, run the tests, read the results, and turn what works into a repeatable system. You should be AI-native in practice. This is a chance to build a category-defining brand for homeowners, one they actually trust. You'll own creative here and build the system that produces it.

Responsibilities

Own the creative that drives paid: Concepts, production, testing, and learnings, from static to UGC to video
Lead creative testing: Test design, success criteria, iteration cadence, and a learnings loop, in tandem with the media buyer who owns spend
Build the creator-led content engine: Sourcing, briefing, production workflows, and scaling winners
Lead our organic creative: Strategy, production, and cadence
Own messaging across ads, landing pages, lifecycle, and organic
Own content production: Build a repeatable pipeline that ships at volume
Shape the brand and extend it offline through experiential, out of home, and direct mail
Set the creative vision as the brand scales

Requirements

Have built a creative engine from zero, with work you can point to across static, UGC, and video
Can produce the work yourself, not just brief and direct it
Comfortable using AI in production to ship more and test faster
Strong performance instincts. You can read what's live and tell what's working and why.
Based in Austin and able to work onsite 4 days a week

Skills

AI-native in production
Thinking in systems, not one-off campaigns
Strong taste, hold it under pressure, and change your mind when the data says so
Creator economy
Performance marketing
Writing clearly and to convert
Hands-on experience running creator-led content as a channel
Creative for paid on Meta or TikTok

Location

Austin

Work Type

Onsite 4 days a week

Experience Level

Head of Creative Strategy

Salary/Compensations

$170,000 - $210,000 base

Benefits

Equity

About the Company

Abode Money is the first-ever AI financial home manager, using AI to save homeowners on property taxes, insurance, mortgage and more.
Homeowners spend $2T+ per year on their home.
Not only is it difficult to buy a home today, but it’s become just as challenging to continue owning your home.
We’re going to be the first to create a relationship with 80M+ homeowners in the US by saving them money year after year.
We’ve raised $23M from Permanent Capital, Drive Capital, Sequoia, Core VC and The 81 Collection.