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About the Role
The Marketing Manager for launch (frontline) titles plays a crucial role in the development and execution of Go To Market plans for selected titles at an EMEA level. This is a generalist marketing position working within a small tightknit team, taking strategic plans from our Global Marketing team and turning them into successful go to market executions.
Responsibilities
- Act as a key project lead across internal stakeholders, ensuring alignment on priorities, approvals, timelines, and campaign deliverables.
- Support and at times lead the development of integrated EMEA marketing launch activation programs, managing campaign timelines and workbacks, defining key performance indicators (KPIs), budgets, and cost per activity to ensure successful campaign execution.
- Closely collaborate with internal Market Development teams based in Los Angeles and Tokyo to align on activities as well as internal cross-functional teams.
- Coordinate with external partners, including distribution partners and support agencies.
- Manage asset localization and versioning of assets.
- Lead, brief, coordinate, and optimize media campaigns.
- Support community, social, and content initiatives that strengthen player engagement and advocacy throughout the campaign lifecycle.
- Contribute to the production of compelling video and social media content, driving engagement and brand awareness across digital platforms.
- Develop and execute creator and influencer programs, identifying opportunities to drive awareness, engagement, credibility, and conversion across multiple content platforms.
- Gather and analyze data from agencies to evaluate campaign performance and identify areas for optimization, reallocating budget as needed to maximize ROI.
- Contribute to the development of regional launch strategies, helping adapt global marketing direction to local market needs, audience insights, and business objectives.
Requirements
- 3-5 years of experience in a generalist videogame marketing role, with a focus on integrated multi-market campaign management across EMEA.
- Experience working with major gaming platform holders (PlayStation, Xbox, Nintendo, Steam, Epic Games Store) is highly desirable.
- Experience managing external creative, media, influencer, or localization agencies.
- Experience briefing and reviewing creative marketing assets, including trailers, social content, and digital advertising materials.
- Great project management skills with the ability to prioritize and manage multiple tasks simultaneously.
- Proficiency in marketing analytics tools and platforms.
- Strong budget management skills, including budget phasing, agency scoping, purchase orders and invoices tracking.
- Excellent communication, intercultural and interpersonal skills.
- Demonstrable creative thinking and problem-solving abilities.
- Strong understanding of social media platforms, trends, and best practices.
- Experience with Influencer relations and managing Influencer programs.
- Passion for Square Enix IP and video games with a strong understanding of the current gaming and entertainment landscape.
- Understanding of JIRA (Desirable).
- Japanese language proficiency (Desirable).
- Marketing Degree (Desirable).
Skills
- Creative
- Paid Media
- Social Media
- Influencer Marketing
- Localization
- Retail Marketing
- Project Management
- Marketing Analytics
- Budget Management
- Communication
- Intercultural Skills
- Interpersonal Skills
- Creative Thinking
- Problem-Solving
- Social Media Platforms
- Influencer Relations
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- 3-5 years
Education Level
- Marketing Degree
About the Company
- Square Enix is a leading publisher of entertainment content, known for iconic franchises such as Final Fantasy, Kingdom Hearts, Dragon Quest, NieR, Life is Strange, and Just Cause.
- Our mission is to create and deliver experiences that resonate deeply with the hearts and minds of our players.
- Purpose: Creating New Worlds with Boundless Imagination to Enhance People’s Lives.
- Values: Deliver Unforgettable Experiences, Embrace Challenges, Act Swiftly, Stronger Together, Continuously Evolve, Cultivate Integrity.