About the Role
Identify, recruit, and coordinate talent for social-first campaign work, including organic, paid, and always-on initiatives. This is a remote freelance opportunity with variable weekly hours across client accounts.
Responsibilities
- End-to-end creator management: identifying, recruiting, outreach, contract negotiations, budget management, content review, and guiding deliverables.
- Build and cultivate relationships with creators, influencers, managers, and agents.
- Source UGC and creator talent using platforms like IMAI and professional networks.
- Maintain a vetted creator roster for paid and organic social needs.
- Match creators to briefs based on brand, tone, platform, and content requirements.
- Build positive, professional relationships with creators for long-term collaboration.
- Support the internal “Movers+Creators” program for quick turnaround programs.
- Manage all creator communication, including outreach, onboarding, brief delivery, deadlines, and follow-ups.
- Ensure creators understand briefs, content requirements, and brand guidelines.
- Proactively flag risks, delays, or misalignment to internal teams.
- Coordinate product samples as needed.
- Set and manage creator deliverables, timelines, and submission requirements.
- Ensure accurate tracking of creator activity, deliverables, and performance data.
- Monitor content for completeness, quality, on-brief adherence, and timely delivery.
- Coordinate reshoots, corrections, or fixes as needed.
- Ensure creators submit footage in correct formats and specs for paid and organic use.
- Coordinate creator contracts, usage terms, and approvals.
- Ensure invoicing details are clear, accurate, and submitted on time.
- Track asset delivery status and usage rights across paid and organic channels.
- Partner with internal teams for asset storage, labeling, and accessibility.
- Collaborate with Creative, Strategy, Production, and Business Partnership teams.
- Ensure creator outputs align with strategic intent, brand voice, and platform needs.
- Stay up-to-date on influencer marketing trends, especially TikTok and FTC compliance.
- Analyze competition and best-in-class brands for new ideas and executions.
- Contribute to team brainstorms and creative campaign ideation.
Requirements
- Experience managing influencer & creator partnerships of all sizes.
- Strong organizational and project management skills.
- Clear, confident written communication.
- Familiarity with short-form video content (TikTok, Reels, Shorts).
- Ability to manage multiple creators and deadlines simultaneously.
- 5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns.
- Experience working with a wide variety of creators & influencers across various categories (nano to macro).
- Strong organizational skills with attention to detail and follow-through.
- Ability to manage multiple timelines, campaigns, and creator relationships simultaneously.
- Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments.
- Clear written and verbal communication skills, particularly in creator-facing contexts.
- Ability to collaborate effectively across teams and support senior leaders.
- Deep passion for TikTok; experience with TikTok influencers is a plus but not required.
- Passion for delighting clients and going above & beyond.
- Keen eye for detail with the foresight to think about the bigger picture.
- Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry.
- Spreads joy!
Skills
- Creator Sourcing
- Talent Management
- Contract Negotiation
- Budget Management
- Content Review
- Relationship Building
- UGC Sourcing
- Creator Roster Management
- Brief Interpretation
- Communication
- Project Management
- Influencer Marketing
- Social Media Trends
- FTC Compliance
- TikTok
- Reels
- Shorts
- Cross-Functional Collaboration
Location
- Remote
Work Type
- Freelance
- Remote
- Full-time
- Part-time
Experience Level
- 5+ years of experience in Creator Marketing/Influencer Marketing
