About the Role
The Senior Graphic Designer will craft elevated brand materials and omnichannel marketing campaigns for MoMA Retail, bringing to life the stories behind MoMA Design Store products while supporting the Museum’s initiatives, brand, and identity.
Responsibilities
- Develops high-level creative concepts, visual systems, art direction, and design for branded marketing campaigns, including seasonal launches, and online + store pop-ups.
- Leads design projects from concept development through final production, ensuring quality and brand consistency.
- Creates compelling, brand-aligned design materials across digital e-commerce, print collateral, packaging, store graphics, out-of-home, and experiential formats.
- Develops internal product development concepts, packaging design, licensing brand collaborations, and mechanical file production.
- Designs with mastery in typography, composition, color, hierarchy, and balance.
- Maintains, evolves, and enforces brand identity and visual standards across all brand touchpoints.
- Stays current with evolving design trends, tools, technologies, resources, and industry best practices.
- Manages multiple design projects simultaneously, including timelines and approvals, to meet deadlines.
- Works cross-functionally and collaborates with key internal and external partners.
- Develops and implements AI tools for creative discovery, concepting, and production.
- Performs other duties reasonably related to the functions described.
Requirements
- Bachelor of Fine Arts degree in Graphic Design or equivalent experience.
- 4-6 plus years of demonstrated experience in graphic design for in-house or agency.
- Portfolio demonstrating strong design sensibility, conceptual development, art direction, typography skills, and eye for layout.
- Diverse experience in print, digital, packaging, branding, campaign design, and motion design.
- Ability to digest complex information and strategic direction to develop visually elevated and engaging designs.
- Strong understanding of brand systems and ability to provide design solutions with a high level of craft and attention to detail.
- Knowledge of file preparation for digital & print, color management, and production.
- Excellent communication and collaborative nature, taking initiative when working with different teams and departments.
- Demonstrated organizational and time management skills, ability to manage multiple priorities, meet deadlines, and work independently.
- Mastery of creative tools including Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, Midjourney/Gemini.
- Knowledge of After Effects and ability to animate motion graphics.
Skills
- Graphic Design
- Brand Materials Development
- Omnichannel Marketing Campaigns
- Creative Concept Development
- Visual Systems Design
- Art Direction
- Typography
- Composition
- Color Theory
- Hierarchy
- Balance
- Brand Identity Management
- Digital E-commerce Design
- Print Collateral Design
- Packaging Design
- Store Graphics Design
- Out-of-Home Advertising Design
- Experiential Design
- Product Development Concepts
- Licensing Brand Collaborations
- Mechanical File Production
- Design Trend Analysis
- AI Tools for Creative Discovery
- Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Figma
- Midjourney
- Gemini
- After Effects
- Motion Graphics Animation
- Communication
- Collaboration
- Organizational Skills
- Time Management
- Project Management
Location
- New York City
Work Type
- Full-time
Experience Level
- Senior
- 4-6 plus years
Education Level
- Bachelor of Fine Arts degree in Graphic Design or equivalent experience
Salary/Compensations
- $72,893 - $80,000
Benefits
- Unionized position
About the Company
- The Museum of Modern Art (MoMA) is a renowned institution dedicated to art and design.
- MoMA Retail operates the MoMA Design Store, offering a curated selection of products.
- Employment at MoMA is based on personal capabilities and qualifications.
Equal Opportunity
- Equal Employment Opportunity is a fundamental principle at the Museum, ensuring employment is based upon personal capabilities and qualifications without discrimination.
- Protected categories include race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, arrest or conviction record (to the extent required by applicable law), credit history, or any other protected category as established by applicable law, including the New York City Human Rights Law (“NYCHRL”).
- This is a unionized position at MoMA with covered employees represented by Local 2110, UAW, AFL-CIO.
