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About the Role
The Specialist Works is a media agency built exclusively for marketers at entrepreneurial brands that are past the start-up stage but not yet large corporates. We partner with dynamic businesses that are redefining categories and growing rapidly. Our Client Team provides strategic planning support and coordination across all media to guide clients along their growth journey, acting as the 'front of house' for clients and connecting what matters most within and beyond traditional media.
Responsibilities
- Direct the business of 3/4 agency clients, leading best-in-class planning recommendations.
- Manage and develop other TSW team members, fostering a positive and can-do attitude.
- Establish yourself as the lead on client accounts, spearheading day-to-day operations.
- Own and interrogate client briefs to produce high-quality responses.
- Oversee the planning process from briefing through campaign evaluation.
- Plan and communicate cross-channel strategy and approach for clients.
- Work closely with Activation specialists on campaign implementation and delivery.
- Oversee client campaign performance and identify areas for improvement.
- Understand client business dynamics to deliver relevant responses.
- Anticipate and resolve client challenges by identifying opportunities and threats.
- Keep senior management informed of client status and escalate issues when necessary.
- Provide guidance and training to the team and specialists, offering continuous feedback.
- Participate in new business pitch teams, coordinating and presenting responses.
Requirements
- Detailed understanding of core planning principles and their application to campaigns (Brand and Performance).
- Detailed understanding of different KPIs by media channel and their relationship with planning principles and business outcomes.
- Strong knowledge of planning tools (TGI, Ad Intel, Touchpoints, etc.) and measurement tools (Google Analytics, etc.).
- Multi-media planning expertise (Offline and Online channels).
- Strong knowledge of Online media platforms and associated technologies.
- Experience delivering best-in-class planning across online platforms and ensuring delivery meets plan expectations.
- Awareness of the broader media and marketing ecosystem, online and offline, and how it can be connected.
- Media agency experience, with recent experience leading the planning of multi-channel campaigns.
- Experience translating planning principles into media implementation for offline and online channels.
- Experience working on performance-focused campaigns, delivering detailed reporting and analysis, and strategic measurement recommendations.
- Extensive experience planning or buying online media campaigns (e.g., search, social, display).
- Strong client communication and management skills, including project management and conflict resolution.
- Management experience.
- A track record of winning, growing, and retaining clients in an agency or consultancy environment.
- Previous experience working hands-on delivering performance campaigns (nice to have).
- Previous experience working hands-on building and optimizing campaigns in online media platforms (e.g., paid search, paid social) (nice to have).
- Experience of working with external agencies (Creative/BTL/PR) (nice to have).
Skills
- Strategic planning
- Cross-channel strategy
- Client relationship management
- Project management
- Conflict resolution
- Team leadership
- Brief diagnosis
- Campaign evaluation
- Performance analysis
- Online media platforms
- Offline media channels
- New business pitching
- Data analysis
- Storytelling
Location
- Kent office
- London office
Work Type
- Hybrid
- 9-day fortnight
Experience Level
- Management experience
- Client Director level
Benefits
- Continuous personal development
- Every other Friday off
- Benefits package investing in long-term personal and professional growth and wellbeing
About the Company
- The Specialist Works is different, built exclusively for marketers at entrepreneurial brands.
- Our clients span large privately owned businesses and small to mid-cap public enterprises.
- We partner with innovative, resourceful marketers who are redefining categories and growing rapidly.
- Our clients face challenges in consumer acquisition, company ambition, and category disruption.
- The Specialist Works provides strategic planning support and coordination across all media.
- We foster an exciting, fast-paced, people-first environment that allows everyone to grow, learn and thrive.
- Our values are Passion, Inquisitiveness, Caring, and Knowledge.
- What's Possible Group is committed to building a group people are proud of, focusing on client delivery, treating each other well, and commitments to people, planet, and profit.
- We are dedicated to embedding social and environmental responsibility into every aspect of our business.
- We promote social equity, diversity, and inclusion, and support sustainable best practices.
Equal Opportunity
- Diversity and difference drive innovation.