About the Role
The Leasing Specialist is responsible for greeting prospective residents, showcasing property features, and matching resident needs with the perfect apartment. This role involves maintaining a professional demeanor, marketing promotions, completing prospect reports, and ensuring properties are ready for viewing. The Leasing Specialist will also maintain a minimum closing ratio, update online advertising, and stay informed on local market conditions.
Responsibilities
- Greet prospective residents, effectively communicate the property’s features, and address inquiries in a professional manner.
- Maintain a courteous, approachable, and professional demeanor with prospective and current residents, as well as colleagues.
- Assess prospects’ living preferences and budget to match them with suitable apartment options.
- Promote available leasing incentives and discounted offers to prospective residents.
- Prepare and submit weekly prospect reports to the Community Director.
- Achieve and maintain a minimum closing ratio of 33%.
- Update online advertising platforms daily to ensure accurate representation of current pricing and apartment availability.
- Record and maintain a daily engagement score of 90-100% in Knock.
- Stay informed on local market trends and conditions to ensure competitive positioning.
- Ensure that recently vacated units are thoroughly cleaned and prepared for prospective resident viewings.
Requirements
- Ability to stand for extended periods, bend, stoop, squat, kneel, and lift over 20 pounds.
- Occasional property tours with prospective residents as needed.
- General office conditions.
- Exposure to weather conditions when walking and working on the property.
Skills
- Exceptional written and verbal communication skills, with the ability to effectively engage across digital platforms and in-person interactions.
- Demonstrated success in sales with a proven track record.
- Strong interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
- Proficiency in Microsoft Office and related software is required.
- Experience with Resman property management software is preferred.
- Ability to multitask, stay organized, and consistently meet deadlines.
Experience Level
- Minimum of 2 years of prior experience as a Leasing Agent is preferred.
Education Level
- High School Diploma or equivalent required; Bachelor’s degree preferred.
