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About the Role
This role is responsible for driving marketing strategies for the institutional segment in Japan to achieve business growth. It is part of the Asset Management Marketing & Client Experience team and supports Institutional Marketing, while also working across various propositions and products within HSBC Asset Management.
Responsibilities
- Undertake planning, development, and management of all marketing strategies aimed at acquiring business from new and existing institutional clients in Japan.
- Plan and execute campaigns utilizing traditional media, social and digital media, website, events, partnerships, and collaterals to raise the profile of HSBC AM amongst institutional clients.
- Work closely with the institutional sales team to understand and fulfill client needs of the institutional audiences, and deliver marketing plans, initiatives, materials, and activities to meet those needs.
- Develop and deliver client communications in a highly regulated environment through innovative thinking.
- Manage, track, and report the costs, efficiencies, and ROI of marketing activities.
- Track and analyze competitors’ activities as well as industry trends to enrich HSBC AM’s marketing proposition.
- Establish collaborative relationships with various internal stakeholders including Investment, Compliance, Product Marketing, Marketing Delivery, and Product Development to ensure smooth and timely delivery of marketing initiatives.
- Build relationships with HSBC Group businesses including Global Banking and Markets & Securities Services to facilitate collaborative marketing efforts and support the Institutional Business in achieving its objectives.
- Partner with the Communications Team to identify and leverage external and internal publicity opportunities.
- Manage external vendors such as creative agencies, media planners, production houses, and event organizers.
- Ensure Global Standards, core processes, and procedures are followed and monitored, and global and local compliance and audit requirements are fully met.
- Project manage to ensure marketing activities are delivered accurately and in a timely fashion.
Requirements
- At least 5 years’ marketing experience in a financial institution, preferably an asset management company covering the institutional segment.
- Credible experience delivering campaigns and projects across the marketing mix (ATL, BTL, digital, events, etc.).
- Strong understanding of the local regulations, client profiles, and competitive landscape.
- In-depth knowledge of financial terminology and understanding of asset management concepts and industry.
- Excellent communication skills.
- Native-level Japanese language proficiency and business-level English language proficiency.
- Good interpersonal skills.
- Ability to work with teams of different backgrounds.
- Strong project management skills - deadline and detailed-oriented.
- Excellent PowerPoint, Excel, and Word skills.
- Experience in digital communications such as electronic direct mails a plus.
Skills
- Marketing strategies
- Campaign execution
- Traditional media
- Social media
- Digital media
- Website management
- Event management
- Partnerships
- Collateral development
- Client relationship management
- Client communication
- Financial regulations
- Competitive analysis
- Industry trend analysis
- Stakeholder management
- Vendor management
- Project management
- PowerPoint
- Excel
- Word
- Digital communications
- Electronic direct mail
Location
- Tokyo
Work Type
- Full-time
Experience Level
- At least 5 years
Education Level
- University graduate
About the Company
- HSBC Asset Management is a global asset manager.