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About the Role

The Head of B2B Marketing role is responsible for the global enterprise marketing functions for the newly established Booking Partner Division. The purpose of the Marketing Department at the B2B business unit is threefold: defining and launching the brand identity of B2B with Booking Holdings and leveraging the portfolio of brands to establish us as the leading B2B brand in the travel industry, to strategically attract relevant, incremental partners and third, to help the B2B strategic partners grow their own businesses. This is a commercial leadership role with a marketing instrument, responsible for a sizable marketing budget and leading a team of roughly 30 globally dispersed people.

Responsibilities

Define the B2B brand identity, positioning, and messaging architecture from the ground up.
Establish a differentiated point of view in the B2B travel market.
Leverage the Booking Holdings brand portfolio as a commercial asset.
Track brand equity progress with enterprise decision-makers and set year-on-year improvement targets.
Build a scalable B2B demand generation engine that drives measurable marketing contribution to commercial growth.
Own the full acquisition funnel — from awareness to lead to qualified opportunity — with clear attribution for marketing's contribution at each stage.
Set targets for marketing-sourced and marketing-influenced pipeline, cost per qualified partner lead, and lead-to-close conversion rates.
Experiment rapidly across channels and eliminate underperforming initiatives.
Design and execute partner marketing programmes that help strategic partners grow their customer base and deepen travel engagement on their platforms.
Develop co-branded and white-label marketing assets, journey touchpoints, and activation playbooks for partners.
Improve partner onboarding, engagement, retention, and loyalty.
Enhance marketing measurement and decision-making for pipeline impact, incrementality, ROI, and long-term value creation.
Strengthen the B2B presence with decision-makers and influencers in the travel and platform ecosystem through content and social strategy.
Engage effectively with product, commercial, and regional leadership.
Lead dispersed teams across the US, Europe, and Asia.
Prioritize building inclusive environments and modeling foundational values.

Requirements

Significant senior marketing leadership experience in B2B, platform, SaaS, travel, technology or other complex commercial environments.
Proven success building and scaling B2B marketing functions that span brand, demand generation, product marketing, lifecycle/CRM and partner marketing.
Strong commercial orientation, with a clear track record of linking marketing investment to revenue growth, retention, ROI and long-term customer value.
Experience developing compelling value propositions, positioning and go-to-market strategies for complex products and services.
Experience running co-marketing and partner marketing programmes at scale with clear ROI accountability.
Deep analytical capability and comfort operating in data-driven businesses with strong expectations around measurement and accountability.
Expertise in marketing performance measurement, attribution, segmentation, lifecycle analytics, retention, churn and customer value.
Strong understanding of marketing technology, including CRM, automation, measurement platforms and AI-enabled capabilities.
Experience building test-and-learn cultures that use insight and experimentation to improve performance over time.
Inspirational and credible leadership style, with experience managing global teams and influencing senior stakeholders across multiple functions.
Ability to operate strategically while staying close to execution and delivery.
Strong stakeholder management skills, including the ability to align product, commercial, regional and executive leaders around a shared marketing agenda.
Experience working in fast-paced, high-growth, international environments with demanding quality and performance standards.
Commercially astute, results-driven, and centered on the customer.
Balances high-level strategic vision with a hands-on, pragmatic approach to execution.
Maintains an inquisitive and receptive mindset, excelling in periods of organizational transition.
Collaborative and forward-leaning across diverse cultures and complex business structures.
Leverage commercial acumen to navigate uncertainty, making firm decisions to maintain operational speed.
Tailor communication to resonate globally.
Prioritize building inclusive environments and modeling the foundational values of Booking Holdings.

Skills

Brand Positioning
Demand Generation
Partner Marketing
Data Analysis
Performance Measurement
Marketing Technology
Leadership
Stakeholder Management
Cross-Functional Collaboration
Global Fluency
Commercial Acumen
Strategic Planning
Execution
Customer Focus
Test-and-Learn Culture
AI
Machine Learning

Location

New York City, United States

Work Type

Hybrid

Experience Level

Senior Leadership
Global Team Management

Salary/Compensations

$204,000-$306,000

Benefits

Annual bonus
Equity grant
Competitive health and wellness benefits
Tuition reimbursement
Fitness reimbursement
Discounts

About the Company

Booking Holdings (NASDAQ: BKNG) is the world leader in online travel and services that support the entire travel journey.
Our platforms - including Booking.com, Priceline, Agoda, KAYAK and OpenTable - utilize advanced AI, machine learning and other innovative technologies to simplify and personalize the travel experience for consumers and partners in over 220 countries and territories.
Our mission is to make it easier for everyone to experience the world.
Booking Holdings is consistently recognized by industry leaders for innovation, growth and leadership.
We are honored to have received the following accolades: Forbes World's Best Employers, Fortune World's Most Admired Companies, Forbes Most Innovative Companies, Fortune Future 50, Forbes Best Employers for Women, Forbes Best Employers for Diversity, Forbes Best Employers for New Grads, Forbes Digital 100.

Equal Opportunity

Booking Holdings is an equal opportunity employer in accordance with all applicable federal, state and local laws.
We ensure equal employment opportunity to all employees and applicants without discrimination or harassment based on race, religious creed, color, age, sex, sexual orientation, gender identity, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, or local law.
Booking Holdings also extends this policy to every phase of the employment process including, but not limited to, recruitment, selection, placement, transfer, training and development, position elimination, restructure, promotion, compensation, benefits, layoffs, termination, and all other conditions or privileges of employment.
Booking Holdings and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities.
If you have a disability and believe you need reasonable accommodation in order to search for a job opening or apply for a position, please email reasonableaccommodation@bookingholdings.com with your request.