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About the Role

This player-coach role owns the full product marketing remit across Treatwell's marketplace, SaaS, and Payments offerings. You will translate customer insights into sharp positioning, high-impact launches, and effective messaging, acting as the crucial link between Product and Marketing. You will also equip and energize the internal Sales team and elevate the Product Marketing Management craft at Treatwell.

Responsibilities

Drive growth by accelerating acquisition, activation, and retention across Payments, Marketplace, and SaaS using product marketing strategies.
Own product marketing end-to-end, including positioning, pricing, messaging, and coordinating in-market execution across 14 markets.
Evangelize products internally, build advocacy across the business, and leverage the Sales team as a core part of every Go-To-Market plan.
Gather customer feedback through interviews, sales calls, and site visits to synthesize actionable insights.
Analyze market, customer needs, and competitive landscape using deep data dives.
Partner with Product to ensure clear customer propositions and integrated product-led go-to-market strategies.
Collaborate closely with Marketing to create alignment across teams and functions with an entrepreneurial mindset.
Manage and develop a team of Product Marketing Managers, focusing on craft, coaching, high performance, and continuous development.

Requirements

Experienced executor confident in leading from the front and defining best practices.
Proven track record of using product marketing to directly drive growth, with measurable results.
Experience in a two-sided marketplace, SaaS, or payments product, ideally more than one.
Comfortable operating within a Product function while being an integral partner to Marketing and Commercial.
Preference for field work over deck writing, with experience in customer interviews, sales call shadowing, and partner site visits.
Experienced working closely with Sales teams, including building enablement and aligning Go-To-Market strategies.
Strong people leader with a commitment to coaching and craft development.
Comfortable working across both B2B and B2C contexts simultaneously.
Experienced working across multiple markets and adapting messaging for local contexts.
Fluent in English; additional European languages are a bonus.

Skills

Product Marketing
Customer Insight
Positioning
Messaging
Go-To-Market Strategy
Sales Enablement
Team Management
Coaching
Data Analysis
Market Analysis
Customer Needs Analysis
Competitive Analysis

Location

Europe

Work Type

Full-time

Experience Level

Senior

Benefits

28 working days holiday, plus local bank holidays
Monthly £/€40 Treatwell vouchers
Mental health support through Open-Up partnership
Market-specific benefits to be discussed during the interview process

About the Company

Treatwell operates across 14 European markets, connecting consumers with over 90,000 salon partners through a marketplace, a SaaS suite, and a growing Payments offering.
Treatwell is a team of 700 passionate and talented people across Europe.
Treatwell is the industry's smartest salon management software, connected to Europe’s leading bookings platform.
Treatwell works with over 50,000 salon partners across 13 countries, processing over 8 million bookings monthly.
Treatwell is on an exciting journey to digitally revolutionize the hair and beauty community.

Equal Opportunity

We are committed to fostering a diverse, inclusive, and equitable workplace and are proud to be an equal opportunity employer.
All qualified applicants will receive consideration without regard to their condition.