About the Role
Bausch + Lomb is a leading global eye health company dedicated to protecting and enhancing the gift of sight. Our mission is to help people see better, to live better, through a comprehensive portfolio of over 400 products. With a 170-year history, we have a significant global footprint and are associated with major advances in eye health.
Responsibilities
- Lead the development and execution of strategies that guide patients from decision-making to adherence.
- Design and implement innovative, integrated programs to support patients and consumers, focusing on advocacy, education, and promotional materials.
- Continuously monitor market trends, competitor activities, and performance indicators to identify market opportunities and create data-driven strategies.
- Work closely with internal departments and external agencies to deliver cohesive marketing initiatives.
- Collect and analyze market insights to identify growth opportunities and shape brand strategy.
- Manage marketing budgets effectively to ensure maximum return on investment.
- Establish key performance indicators (KPIs) to measure the success of marketing efforts and share findings with stakeholders.
- Stay updated on the latest trends in media, technology, and digital platforms to enhance patient experiences and brand engagement.
- Lead presentations to internal teams and external stakeholders to ensure alignment on strategic initiatives.
- Oversee the brand’s presence at major industry conferences and patient-focused events.
- Partner with Sales and Operations teams to ensure smooth execution of marketing programs that support sales objectives.
- Ensure all marketing materials and programs adhere to Medical, Legal, and Regulatory guidelines.
- Lead and manage external agency relationships, ensuring timely delivery of high-quality projects within budget.
- Actively explore new product opportunities and drive the successful launch of new products.
- Conduct detailed competitive analysis to inform business strategy.
- Collaborate with commercial teams, distributors, and key stakeholders across the ME region to strengthen Bausch + Lomb’s position.
- Ensure consistent compliance with company policies, procedures, corporate governance, and relevant legislation.
- Complete all assigned training items in a timely manner.
- Keep abreast of company policies, procedures, and systems.
- Apply the company’s vision, mission, and values throughout the area of responsibility.
- Be strategic in solving problems and building and maintaining relationships.
- Work cooperatively to achieve a common goal and enhance productivity.
- Show commitment to performance and quality standards.
- Maintain company equipment or property.
- Maintain confidentiality of company marketing/sales material, pricing, policies, systems, research, and data.
Requirements
- Bachelor’s degree required, preferably in Pharmacy, life science discipline, or related field.
- PharmD, PhD, or MBA preferred.
- In-depth knowledge on Pharmaceuticals, Health Care Consumer, and general science.
- Organizational and management capabilities.
- Demonstrate leadership traits.
- Excellent communication and marketing skills.
- Strong verbal and written communication abilities.
- Demonstrate success in all aspects of marketing, including positioning, product development, and commercialization.
- Strong analytical skills used to drive decision-making.
- Strong interpersonal skills with a culturally diverse employee base.
- Demonstrate ability to collaborate cross-functionally to ensure key stakeholder needs are satisfied.
- Proven success in developing, refining, and implementing a product roadmap for a cutting-edge analytics suite of products and overseeing a cross-functional network of experts and developers to execute on the roadmap.
- 5+ years’ relevant industry experience, including experience in a marketing product management role at a biotech, Health Care Consumer, or pharma company.
Skills
- Marketing
- Product Management
- Pharmaceuticals
- Health Care Consumer
- Life Science
- Strategic Planning
- Program Design
- Market Research
- Data Analysis
- Budget Management
- Performance Tracking
- Digital Platforms
- Stakeholder Engagement
- Event Management
- Sales Support
- Regulatory Compliance
- Agency Management
- Portfolio Management
- Competitive Analysis
- Cross-functional Collaboration
Location
- Dubai, United Arab Emirates
Work Type
- Full-time
Experience Level
- 5+ years relevant industry experience
- Marketing product management role experience
Education Level
- Bachelor's degree in Pharmacy, life science discipline, or related field
- PharmD, PhD, or MBA preferred
About the Company
- Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company.
- Dedicated to protecting and enhancing the gift of sight for millions of people worldwide.
- Comprehensive portfolio of over 400 products.
- Iconic brand built on deep trust and loyalty over 170 years.
- Significant global research, development, manufacturing, and commercial footprint.
- Approximately 13,000 employees and presence in approximately 100 countries.
- Associated with many significant advances in eye health.
- Well-positioned to continue leading the advancement of eye health in the future.
