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About the Role
Adyen is seeking a market-oriented, proactive, and commercially minded Product Marketing Manager to empower regional commercial and marketing teams to execute revenue growth initiatives. This global role involves articulating value propositions, driving product launches and adoption campaigns, and developing go-to-market strategies.
Responsibilities
- Equip regional marketing teams with ready-to-localize playbooks and campaigns aligned with the commercial strategy.
- Provide the commercial team with the necessary tools and knowledge to effectively sell solutions.
- Architect and execute integrated demand generation campaigns to build a robust sales pipeline.
- Develop content to establish Adyen as an industry leader.
- Lead strategic product launch programs from start to finish, coordinating workstreams and stakeholders.
- Develop programs to drive customer engagement and feature adoption for existing merchants.
- Research, develop, and validate compelling positioning and messaging for target audiences.
- Set hypotheses and report on the impact of activities using data-driven findings.
- Build strong relationships with key stakeholders in Marketing, Commercial, Product, and GTM organizations.
Requirements
- Master's degree in marketing, business, or a related field.
- Proven experience (3+ years) in product marketing within the B2B enterprise technology industry.
- Knowledge of Payments, Banking, or FinTech products.
- Proven interpersonal and communication skills.
- Action-oriented and proactive specialist with strong project management skills.
- Fluent spoken and written English.
- Comfortable working across time zones and multiple cultures.
Skills
- Product Marketing
- B2B
- Payments
- Banking
- SaaS
- Go-to-market strategy
- Demand generation
- Thought leadership
- Product launches
- Product adoption
- Positioning
- Messaging
- Data-driven analysis
- Project management
- Stakeholder management
Location
- Amsterdam
Work Type
- Office-first
Experience Level
- 3+ years
Education Level
- Master's degree
About the Company
- Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, serving as a financial technology platform.
- Adyen fosters an environment with opportunities for employees to succeed, supported by a culture that enables career ownership.
- The company is motivated by individuals who tackle unique technical challenges at scale and solve them as a team, delivering innovative and ethical solutions.
Equal Opportunity
- Adyen's unique approach is a product of its diverse perspectives, and diversity of backgrounds and cultures is essential.
- The company welcomes all individuals, regardless of background or culture, to be their true selves.
- Adyen encourages candidates who may not meet 100% of qualifications to reconsider and apply, especially women and members of underrepresented communities.