About the Role
Responsible for the visual and conceptual design of performance channels, focusing on developing ads that capture attention and convert. You will guide the process from initial idea to final implementation, including video editing and graphic design for static ads, while collaborating closely with performance marketing for continuous asset optimization based on performance feedback.
Responsibilities
- Conceptualize and create performance creatives: Independently develop and design high-performing ad creatives (video & static) for channels like Meta, TikTok, and Google.
- Graphic design & video editing: Independently create appealing static ads using common graphic programs and edit/optimize video assets.
- Conceptualize test formats: Develop various hooks, angles, and formats (e.g., UGC, Founder Content, Problem-Solution) for testing by the Performance Marketing Manager.
- Copywriting & scripting: Write target audience-specific ad scripts with strong hooks and clear CTAs, and develop messaging approaches along the customer journey.
- Creative iteration: Collaborate closely with Performance Marketing to understand campaign results and data-based further development of existing creatives.
Requirements
- Solid experience in creating performance ads (image & video) for social media (Meta, TikTok, or Google/YouTube).
- Proficient in graphic design programs (e.g., Adobe Photoshop, Canva, Figma) for static creation and video editing tools (e.g., Premiere Pro, CapCut).
- Strong understanding of current trends, visual mechanics, and platform-specific content.
- Ability to write compelling ad copy and scripts that encourage user interaction and clicks.
- Basic analytical understanding to interpret performance marketing reports and translate them into new designs.
- Structured and independent work style: Proactive, goal-oriented, and enjoys consistently implementing new creative approaches.
- Hands-on mentality: Proactive, works structured, and is not afraid to try things out.
Skills
- Performance Ads Creation
- Graphic Design
- Video Editing
- Social Media Content Creation
- Copywriting
- Scripting
- Trend Analysis
- Adobe Photoshop
- Canva
- Figma
- Premiere Pro
- CapCut
Location
- Berlin
- Remote (up to 2 days/week)
Work Type
- Hybrid
- Full-time
Experience Level
- Professional Experience
Benefits
- Creative freedom in a fast-growing startup
- Modern office in Berlin-Charlottenburg
- Flexibility with 2 days remote work per week
- Subsidies for Urban Sports Club
- Subsidies for Deutschlandticket
- Exclusive discounts (50%) on products and treatments
- Team events (office aperitivo, retreats)
About the Company
- DR. EMI ARPA Skin GmbH stands for modern, scientifically based skincare, manufactured in Germany.
- Founded by Berlin-based dermatologist Dr. Emi Arpa, the company combines effective, high-quality ingredients with ferments to create potent and sustainable solutions for all skin types.
- Vegan and PETA-certified, DR. EMI ARPA Skin emphasizes transparency and skin health, aiming to usher in a new era of skincare.
- The company comprises four entities with approximately 60 employees in the premium skincare sector.
- They foster a dedicated, supportive, and passionate team environment.
- We value respectful, open interaction. Diverse perspectives enrich our work, and we aim to create an environment where everyone feels welcome and can develop professionally and personally.
- Our core values include passion, quality standards, and a desire to innovate skincare.
- You will find a team that collaborates closely, takes responsibility, and aims for collective growth.
Equal Opportunity
- We value respectful, open interaction. Diverse perspectives enrich our work, and we aim to create an environment where everyone feels welcome and can develop professionally and personally.
