Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As Social Media Manager, you will own the day-to-day social presence of multiple consumer brands, ensuring content is platform-right, audience-relevant, and creatively sharp. You will develop strategies and playbooks, manage communities, analyze performance, and bring fresh thinking to how brands show up in culture. You'll collaborate with creative, strategy, insights, and production teams, as well as media agency partners, to deliver integrated social programs that grow reach, build engagement, and inform broader campaign planning.

Responsibilities

Develop and maintain social playbooks, defining strategy across content, channel, and creative approach for each brand
Plan, create, and publish timely, platform-optimized content tailored to each brand's voice and audience
Manage and grow communities across various social platforms, fostering authentic engagement and surfacing consumer insights
Monitor platforms for customer service opportunities, respond to conversations on behalf of clients, and escalate where needed
Conduct social listening across key platforms to identify content opportunities, cultural moments, and emerging trends
Track and analyze performance against KPIs, delivering monthly reporting with clear recommendations
Collaborate with food influencers, creators, and community members to amplify reach and drive authentic engagement
Work with media agency partners to traffic content and assets for paid social campaigns
Develop and maintain content calendars that balance always-on activity with campaign bursts and reactive moments
Partner with cross-functional teams to identify new social opportunities and support growth objectives

Requirements

Proven track record managing social media accounts and communities end-to-end, ideally in an agency environment
Experience working with multicultural audiences, natural or textured haircare brands, food brands, or similar consumer categories is a strong advantage
Strong content creation and copywriting skills across formats, able to adapt brand voice across platforms
Platform fluency across Instagram, TikTok, Facebook, Pinterest, YouTube, and Snapchat, with curiosity about emerging platforms
Experience with social analytics and listening tools such as Hootsuite, Sprout Social, Brandwatch, or equivalent
Ability to manage multiple brands, projects, and timelines simultaneously without compromising quality
Proficiency in MS Office (Excel, Word, PowerPoint)
Proficiency with Gen AI tools relevant to social media for content ideation, copy drafting, and image generation
Experience building personal AI workflows that improve efficiency without sacrificing brand judgment
Agentic approach to content planning and problem-solving: able to break complex briefs into clear, actionable steps
Ability to critically evaluate AI outputs and apply human creativity and brand sensibility

Skills

Content creation
Copywriting
Social media management
Community management
Social analytics
Social listening
Influencer collaboration
Content calendar management
Cross-functional collaboration
MS Office proficiency
Gen AI tools proficiency
AI workflow development
Content planning
Problem-solving

Location

Hybrid - Toronto, Canada

Work Type

Hybrid
Full-time

Experience Level

Mid-Senior

Salary/Compensations

$72,250—$80,750 USD

About the Company

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
We partner with over 300 clients in 40+ countries.
Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.
Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Equal Opportunity

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.
All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.