About the Role
We are seeking a Marketing Manager to lead Komline’s industrial marketing efforts. This role will own messaging, campaigns, and content targeting industrial businesses, consulting engineers, and manufacturer representatives, while translating Komline’s technical capabilities into clear, market-relevant value propositions. This is a market-facing role that works closely with sales, channel partners, and engineering teams to drive demand, strengthen our position with consulting engineers, and improve the effectiveness of our manufacturer representative network.
Responsibilities
- Develop comprehensive marketing strategies for industrial market segments, including metals & mining, oil/gas/energy, and pulp & paper verticals and associated consulting engineers and channel partners.
- Define messaging, positioning, and value proposition for industrial solutions.
- Develop Commercial Insights relevant to industrial customers and engineering firms.
- Act as the voice of the market by engaging with customers, reps, and engineers.
- Monitor emerging trends and the competitive landscape to refine marketing strategy, positioning and messaging.
- Lead development of targeted campaigns aligned to industrial market priorities.
- Create key content and sales enablement tools, e.g., brochures, website copy, presentations, case studies, application guides, etc.
- Work closely with sales, engineering, and product teams.
- Ensure messaging reflects real capabilities and customer outcomes.
- Manage the budget for all integrated campaigns, ensuring cost-effective allocation of resources and strong return on investment.
Requirements
- Bachelor’s degree in marketing, Communications, or related field.
- 5+ years of marketing experience in a business-to-business environment.
- Strong understanding of multi-channel campaign development, e.g., email, print, social and digital advertising, SEO/SEM.
- Portfolio of interactive campaigns, e.g., theme, design, content, and ROI.
- Excellent project management skills with ability to manage multiple priorities and deadlines.
- Strong communication, collaborative mindset, and collaboration skills to work effectively with cross-functional teams.
- Ability to travel domestically averaging 25%.
Skills
- Salesforce
- Zoominfo
- Sales Navigator
- Canva
- Google/Bing/LinkedIn Ads
- Google Analytics
- Industrial equipment or related industries
- Cross-functional businesses
- Challenger Sales Method
- Commercial Insights generation
- Channel marketing
Location
- Washington, DC
- Peapack, New Jersey
Work Type
- Full-time
- In-person
Experience Level
- 5+ years of marketing experience
Education Level
- Bachelor’s degree in marketing, Communications, or related field
About the Company
- As a pioneering leader in advanced separation technologies, Komline has established a global reputation for engineering excellence.
- Through our combination of innovative design, cutting-edge manufacturing capabilities, and decades of industry experience, we consistently deliver the highest quality equipment from our integrated manufacturing facilities.
- Serving our core markets of Water & Process, Agricultural & Renewables, and Industrials, we pride ourselves on providing comprehensive separation solutions precisely tailored to our clients' requirements.
- With a strong track record of strategic growth and acquisitions, Komline continues to expand its solution portfolio and technical capabilities while maintaining our commitment to innovation and customer satisfaction.
Equal Opportunity
- KOMLINE IS AN EEO EMPLOYER – M/F/VETS/DISABLED PE
