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About the Role

The Marketing Officer plays a vital supporting role in helping connect members and customers with ETF’s purpose, aiming to grow reach, engagement, and impact. Working closely with Marketing Leads, this role assists in delivering D2C and B2B marketing plans and campaigns to attract, nurture, convert, and retain key audience groups across ETF’s product portfolio. All marketing activity is driven by audience insight and delivered across digital and offline channels, with the officer coordinating and implementing campaigns, monitoring performance, and contributing to continuous improvement to meet lead generation and engagement objectives. This role is ideal for someone seeking hands-on marketing experience within a mission-driven organization.

Responsibilities

Support acquisition, retention, and engagement targets through the execution of audience-led marketing activities across multiple channels, markets, and audience groups.
Assist Marketing Leads in developing high-quality and innovative marketing plans, including ‘always on’ activities to support annual targets.
Schedule, coordinate, and deliver audience-led marketing activities aimed at generating marketing-qualified leads for ETF products and services.
Deliver email marketing campaigns using ETF’s email platform, including data selection, email building and sending, automation setup, and performance optimization.
Build, launch, and optimize digital marketing campaigns, including paid social, organic social media, and website content, supporting testing, performance tracking, and reporting.
Collaborate with internal teams to map and improve customer journeys that support conversion, engagement, retention, and cross-marketing.
Support the development of marketing materials, multimedia assets, web content, presentations, and events collateral.
Support the planning and delivery of ETF’s presence at events, coordinating logistics, ensuring brand consistency, and tracking performance.
Track and report on campaign performance and budget, compiling key insights and recommendations for ongoing optimization.
Liaise with internal teams and external partners to support the development of marketing materials and content.
Contribute to a collaborative, customer-focused culture by working flexibly and being open to learning, experimentation, and continuous improvement.
Utilize generative AI in carrying out responsibilities.

Requirements

Must be able to undertake a DBS check.
Internal contacts include: Marketing and Communications, Customer Experience, Finance, Sales and Customer Success, Business Development, Professional Development, and Research and Evaluation.
External contacts include: Marketing and Digital Agencies, Event Contractors, Copywriters, Designers, External Media and Advertisers, ETF Members and Customers, Partners, and FE and Skills providers.

Location

London (implied by London Allowance)
Hybrid

Work Type

Hybrid Working
Full-time (implied)

Experience Level

Entry-level (implied by 'ideal for someone looking to build hands-on experience')

Salary/Compensations

£1,000 p/a London Allowance

Benefits

London Allowance of £1,000 p/a for London office-based staff
Life Assurance (4x basic salary)
Employee Assistance Programme (EAP)
Simplyhealth Health Cash Plan
Flexible Working/Working from home
Enhanced Maternity/Paternity Leave
Volunteering leave – 5 days in total (3 days paid and 2 days unpaid)
Cycle to Work Scheme
Season Ticket Loans
Salary sacrifice electric vehicle lease scheme (TBC in 2027)
BHN Extra Discounts
CPD Opportunities (apprenticeships and contributions to personal professional memberships)

About the Company

Every day, educators and leaders across the Further Education (FE) and Skills sector inspire curiosity, drive progress and empower learners to achieve their potential.
The Education Training Foundation (ETF) champions the vital role of the FE and Skills workforce.
ETF works in partnership to drive professionalism by setting the professional standards for the quality of teaching and leadership across the sector.
ETF provides educators with a pathway of professional development throughout their careers, champions inclusion, and enables sector change for a thriving FE and Skills sector.
Together, ETF is transforming lives and opportunities for learners aged 14 and above.