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About the Role

Own the organic growth strategy and execution across six memorial and obituary portals in Germany, Sweden, and Norway. This is a build-it-yourself, first-of-its-kind role at Rapid Data, designed for someone in founder mode to define the target state, build the programmatic SEO architecture, and establish the content-as-marketplace playbook from scratch. You will report into the Director Product, work with Engineering leadership, and operate with wide decision-making latitude as the recognized expert for organic growth.

Responsibilities

Build and own the multi-market SEO strategy across DE, SE, and NO, including keyword architecture, programmatic page templates, internal linking structure, and indexation at scale.
Conduct a full technical SEO audit and drive resolution with Engineering, focusing on crawl budget, Core Web Vitals, Schema.org markup, JavaScript rendering, and sitemap infrastructure.
Design and build a unified event tracking and measurement framework for organic performance across all portals using Google Search Console, GA4, and Ahrefs/Semrush, with regular KPI reporting.
Build GEO (Generative Engine Optimization) foundations, including AI-crawler accessibility, fact-structured content formatting, and visibility monitoring across AI search platforms.
Translate SEO requirements into clearly specified Engineering backlog tickets, prioritize, and QA implementation independently.
Build an organic growth forecasting model, including traffic potential per market, investment prioritization, and ROI projection.
Identify and develop Traffic Partnership opportunities and evaluate Paid Search as a complementary channel.

Requirements

Founder or builder mentality with a proven track record of building something from zero.
Extensive experience in SEO at a marketplace, classifieds, or large-scale UGC platform.
Proven track record scaling organic traffic across millions of individual pages.
Deep technical SEO expertise (crawl budget, structured data, rendering, sitemaps, robots.txt).
Direct hands-on experience collaborating with Engineering teams, including writing SEO tickets and QAing implementations.
Multi-market / multi-domain SEO experience across languages and geographies.
Strong analytical foundation with experience in Matomo, Google Search Console, Ahrefs or Semrush, GA4.
Commercial mindset with the ability to build and present an organic growth business case.
First practical exposure to GEO / AI-search optimization is a plus.
Fluent English and German required.

Skills

Programmatic SEO
Technical SEO
Schema.org markup
Core Web Vitals
JavaScript rendering
Sitemap infrastructure
Event tracking
Google Search Console
GA4
Ahrefs
Semrush
GEO / Generative Engine Optimization
AI-crawler accessibility
Fact-structured content formatting
AI search optimization
SEO backlog ticket creation
Organic growth forecasting
Traffic Partnership development
Paid Search evaluation
Matomo
SQL (a plus)

Location

Berlin

Work Type

Hybrid

Experience Level

Extensive experience in SEO at a marketplace, classifieds, or large-scale UGC platform
Proven track record scaling organic traffic across millions of individual pages
Direct hands-on experience collaborating with Engineering teams

Benefits

Full ownership of organic growth as a function, including tooling decisions, strategy, and roadmap.
Wide decision-making latitude as the recognized expert in your domain.
A true builder's canvas with no legacy SEO function or politics to navigate.
Direct line to the Director Product, with visibility to the CTO, CRO, and CEO.
International scope from day one across Germany, Sweden, and Norway.
Hybrid flexibility in the Berlin office.
Meaningful work as the market leader in funeral technology in Europe.
Backed by one of the world's most respected growth investors.

About the Company

Rapid Data is a leading software provider for the funeral industry in Europe, synonymous with innovation and progress since 1989.
Passionate about developing state-of-the-art ERP and CRM solutions that revolutionize the funeral service industry.
Pioneers of change aiming for a global presence with an all-in-one technology platform.
In a phase of accelerated growth, driven by vision and supported by a renowned private equity investor.
Every day presents an opportunity to push boundaries and realize dreams.