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About the Role

The Client Strategist supports the development and execution of integrated marketing strategies across key client accounts. This role translates business objectives into actionable marketing plans that drive measurable results, uncovering insights and shaping campaign direction.

Responsibilities

• Lead the development of integrated marketing strategies connecting digital, experiential, retail, social, content, and brand efforts into cohesive campaigns.
• Translate client business goals into strategic direction, actionable campaign plans, audience frameworks, and messaging platforms.
• Understand how online and offline marketing channels influence one another, building strategies for connected customer experiences.
• Conduct market research, consumer insight analysis, trend monitoring, and competitive reviews to identify opportunities and strengthen recommendations.
• Partner closely with Creative, Account, Digital, and Production teams to ensure strategic thinking is carried through execution.
• Develop campaign measurement frameworks, KPIs, and reporting approaches focused on performance, conversion, engagement, and business impact.
• Analyze campaign and program performance across channels, identifying insights, optimization opportunities, and future recommendations.
• Participate in and help lead client working sessions, presentations, brainstorms, and planning sessions.
• Contribute to new business efforts including pitch strategy, campaign concepts, strategic positioning, and proposal development.
• Identify opportunities to expand and strengthen client relationships through proactive strategic thinking and innovative marketing solutions.
• Stay current on evolving consumer behaviour, digital trends, platform changes, retail dynamics, and experiential marketing innovations.
• Bring a problem-solving mindset, strong communication skills, and the ability to connect high-level strategy to real-world execution.

Requirements

• 3–6 years of experience in a marketing strategy or related role (agency experience preferred).
• Strong understanding of integrated marketing across digital, experiential, and brand channels.
• An entrepreneurial mindset.
• Ability to balance creative thinking with data-driven decision making.
• Excellent communication and collaboration skills while working across multiple teams.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Proven ability to develop insights and translate them into actionable marketing strategies.
• Experience working with campaign KPIs, reporting, and optimization.
• Familiarity with retail, automotive, or consumer product categories is an asset.
• Experience with paid media, CRM, or performance marketing is an asset.

Skills

• Integrated marketing
• Digital marketing
• Experiential marketing
• Brand marketing
• Market research
• Consumer insight analysis
• Trend monitoring
• Competitive analysis
• Campaign measurement
• KPI development
• Performance analysis
• Client presentations
• New business development
• Strategic thinking
• Problem-solving
• Communication
• Collaboration
• Organization
• Project management
• Paid media
• CRM
• Performance marketing

Location

• Remote

Work Type

• Remote
• Hybrid

Experience Level

• Intermediate

Education Level

• Post-secondary education in the business/marketing field

Benefits

• Competitive salary and benefits package
• Professional development opportunities
• Room for career growth

About the Company

• Sparks is an equal opportunity employer committed to diversity and inclusion in the workplace.

Equal Opportunity

• We prohibit discrimination and harassment of any kind based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, record, record of offenses, marital status, family status or disability.
• This policy applies to all employment practices within our organization including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits and training.
• Should you require any special accommodations to apply for this job, please reach out to us at careers@sparksmc.com and we would be happy to accommodate.