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About the Role

MILES is seeking a data-driven and commercially sharp analytical mind to join us as our (Senior) Manager Marketing Intelligence. This role sits at the intersection of performance, brand, CRM, and pricing, owning the models, experiments, and AI-powered workflows that drive growth. You will have the freedom to identify and pursue impactful questions, shaping how a category-defining mobility brand understands its growth.

Responsibilities

Serve as a sharp analytical partner to Marketing, translating business questions into decision-grade answers.
Own and advance marketing measurement approaches, including attribution, incrementality testing, and experimentation.
Design and execute experiments such as holdouts and geo tests.
Produce forecasts and scenario views for demand, spend, and outcomes to support planning.
Create executive-ready narratives connecting spend, demand, and long-term value.
Partner with central BI/Data Science to shape data models and access, and build an analytical layer.
Build AI- and LLM-powered analytics workflows for the Marketing team.
Partner with BI/Data Science to build models for live decisions like CLV, demand forecasting, propensity, and segmentation.

Requirements

3-5 years in marketing analytics, marketing science, or a comparable analytical role with hands-on modeling.
Strong SQL skills and experience with modern data stacks (Snowflake, Tableau, Metabase).
Modeling experience in Python or R is a plus.
Hands-on experience running A/B/incrementality tests with decision-grade rigor.
Exposure to propensity, CLV, or segmentation modeling, or the analytical foundation and appetite to build it.
Practical experience building AI-driven workflows and agents, prototyping with LLMs (e.g., Claude), and automating with tools like n8n.
Sharp analytical judgment and critical thinking.
Ability to translate analysis into clear recommendations for senior, non-technical stakeholders.
Experience in subscription, marketplace, or other high-frequency consumer businesses.
Fluency in English; German is an advantage.

Skills

Marketing Analytics
Marketing Science
SQL
Snowflake
Tableau
Metabase
Python
R
A/B Testing
Incrementality Testing
Propensity Modeling
CLV Modeling
Segmentation Modeling
AI-driven Workflows
LLM Prototyping
n8n
Analytical Judgement
Critical Thinking
Stakeholder Communication

Location

Berlin

Work Type

Hybrid
Home Office

Experience Level

Senior

Benefits

Monthly MILES credits or Deutschlandticket
Subsidized Urban Sports Club membership
Discounts on over 1,500 providers
Retirement plan
Personal development opportunities
Support for social projects

About the Company

MILES is Germany's leading carsharing provider, originating from Berlin.
We operate with over 15,000 vehicles across 14 cities and have ambitious growth plans.
We move thousands of users daily and use Marketing Intelligence to understand growth drivers.