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About the Role

We are seeking a Social Media Manager with significant, provable experience running successful TikTok accounts to lead social-first thinking for exciting brands. You will mentor a small team, shape channel strategy, and create culturally relevant work. This role offers the opportunity to make a real impact by understanding how drinks, beauty & lifestyle brands show up in culture, spotting trends, and turning social insight into standout creative.

Responsibilities

Mentor, support, and develop a high-performing team of Social Media Executives.
Act as a positive role model, supporting the development of future managers.
Foster a culture of curiosity and continuous learning regarding social platforms, tools, and trends.
Support team wellbeing and professional development while maintaining high performance standards.
Build strong internal partnerships across creative, strategy, and client teams.
Develop and lead social-first strategies for drinks, beauty & lifestyle brands.
Identify opportunities for brands to participate authentically in culture, including trending moments and creator collaborations.
Develop innovative content ideas for platforms like TikTok, Instagram, and emerging social channels.
Translate ideas into reality through scripting, self-shooting, editing short-form videos, and collaborating with the team.
Champion a social-first mindset across the agency by sharing insights, trends, and best practices.
Stay connected to online culture, creators, and the drinks category to translate insight into impactful social content.
Act as a key point of contact for clients on social media delivery and strategy.
Oversee the day-to-day running of social channels for leading FMCG brands.
Build strong and trusted client relationships, confidently presenting ideas, strategies, and results.
Support planning and delivery of monthly social content calendars and campaigns.
Manage creator, influencer, and UGC partnerships.
Own project timelines and ensure social deliverables are planned, prioritized, and delivered on schedule.
Manage multiple campaigns and content streams simultaneously while maintaining exceptional quality standards.
Coordinate content production, approvals, and publishing with internal teams.
Upload, schedule, and optimize content across platforms using agency tools and native publishing platforms.
Ensure social documentation, calendars, and planning materials are accurate and up-to-date.
Take a data-driven approach to social media performance, using insights to improve strategy and creative output.
Monitor platform performance and key KPIs including engagement, reach, community growth, and cultural impact.
Deliver regular reporting and performance analysis for internal teams and clients, including competitor and industry insights.
Use analytics tools to evaluate campaign effectiveness and identify optimization opportunities.

Requirements

Proven experience managing social media accounts within an agency or brand environment, with FMCG experience and especially TikTok accounts.
Strong content creation skills: confidence and proficiency in filming and editing videos.
A strong understanding of social-first creative and platform behavior, particularly across TikTok and Instagram.
Experience working with creator marketing and influencer partnerships.
Demonstrable success growing social channels and delivering strong engagement and audience growth.
Confidence managing multiple stakeholders and presenting work to clients.
A collaborative approach and the ability to bring energy and clarity to a team environment.
Excellent written communication and storytelling skills.
Strong organizational and prioritization skills, with the ability to manage multiple deadlines.
Curiosity about culture, trends, creators, and how brands can authentically participate in conversations online.
Experience managing and/or mentoring junior team members.
Hands-on experience managing brand channels across TikTok, Instagram, and Meta platforms.
Strong understanding of social analytics and reporting, including experience with platforms such as Brandwatch, Emplifi, or similar tools.
Experience delivering social-first content strategies and campaigns.
Comfortable working in a fast-paced agency environment where priorities can evolve quickly.

Skills

TikTok account management
Social media strategy
Content creation
Video filming
Video editing
Platform-native content development
Cultural relevance
Creative ambition
Trend spotting
Creator partnerships
Influencer marketing
UGC partnerships
Project management
Data analysis
Social media analytics
Reporting
Client management
Stakeholder management
Written communication
Storytelling
Organization
Prioritization

Location

London

Work Type

Full-time

Experience Level

Managerial
Senior

Benefits

Annual & New Business Bonus Schemes
Up to 29 days leave + bank holidays
Summer hours
Free breakfast & refreshments
Company pension scheme
Cycle to Work scheme
Enhanced family friendly benefits
A warm, supportive team
Dog-friendly office

About the Company

re:act is a disruptive social-first marketing agency founded by two global FMCG marketers.
Since 2019, the agency has grown from 2 to over 40 employees.
We work with top market-leading clients across multiple sectors.
Our agency creates unique moments that matter to consumers, allowing brands to own conversations creatively and engagingly.
Our experienced team creates content both online and offline that travels with feeling and puts conversations at the heart of everything.

Equal Opportunity

We’re committed to building a diverse and inclusive workplace.
Applications are welcomed from people of all backgrounds, experiences, and perspectives.
If you’re excited about this role but don’t meet every requirement, we still encourage you to apply.