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About the Role

Strategize and execute multi-channel Account-Based Marketing (ABM) campaigns and nurture programs across EMEA in multiple languages to generate demand within high-value enterprise segments. This role blends creativity with data-driven insights to lead end-to-end campaign execution, foster strategic relationships, and collaborate with cross-functional teams to achieve business growth objectives.

Responsibilities

• Lead end-to-end ABM campaign management for the strategic account program covering strategy, execution, and performance reporting
• Develop and implement lead nurturing strategies utilizing marketing automation tools to segment, track, and engage target prospects
• Drive market visibility and demand generation through multi-channel campaigns including outbound email, digital marketing, custom content, and direct mail
• Track and analyze performance metrics to optimize campaigns, run innovative growth experiments, and provide actionable reporting to senior management
• Build strong cross-functional relationships to deliver ABM enablement, briefing sessions, and regular updates to field, SDR, and sales teams

Requirements

• Foundational understanding of AI/ML technologies and experience leveraging, securing, or positioning AI-driven solutions to optimize outcomes within your functional domain
• Extensive enterprise B2B marketing experience within the technology sector, preferably with cybersecurity tech
• Proven experience executing multi-channel ABM campaigns and lead nurture programs across EMEA in multiple languages
• Deep knowledge of digital marketing channels, marketing automation capabilities, and data analysis tools to optimize campaigns
• Exceptional cross-functional communication and interpersonal skills with experience interacting heavily with sales and field marketing teams
• Experience leveraging generative AI marketing tools and predictive AI intent data to scale personalized content customization for strategic enterprise accounts
• Experience operating within a shared service Center of Excellence (CoE) environment for digital and marketing automation execution
• Strong project and program management skills with a track record of adapting to changing priorities in a fast-paced, agile environment

Skills

• AI/ML technologies
• Enterprise B2B marketing
• Cybersecurity tech marketing
• Multi-channel ABM campaigns
• Lead nurture programs
• Digital marketing channels
• Marketing automation
• Data analysis
• Cross-functional communication
• Interpersonal skills
• Generative AI marketing tools
• Predictive AI intent data
• Project management
• Program management

Location

• EMEA

Work Type

• Hybrid

Experience Level

• Senior

Benefits

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks

About the Company

• Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure.
• As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform.
• This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location.
• We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats.
• We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster.
• We build high-performing teams that can make an impact quickly and with high quality.
• To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability.
• We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential.
• If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity.

Equal Opportunity

• Zscaler is committed to providing equal employment opportunities to all individuals.
• We strive to create a workplace where employees are treated with respect and have the chance to succeed.
• All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
• Zscaler complies with all applicable federal, state, and local pay transparency rules.
• Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.