Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
We are seeking a data-driven and commercially minded Performance Marketing Manager to join our Growth team. This role will support the delivery of paid media strategies across North America and APAC for Merlin Entertainments' attractions. You will plan, execute, optimize, and report on multi-channel paid media campaigns to drive traffic, engagement, and revenue.
Responsibilities
- Planning, executing, optimising and reporting on multi-channel paid media campaigns.
- Managing campaigns across platforms such as Google Ads, Meta, Display and Programmatic.
- Collaborating with internal marketing, SEO, social and content teams, as well as external agency partners.
- Maximising campaign performance and return on investment.
Requirements
- 3-4 years' experience managing paid media campaigns, with a strong focus on performance, optimisation and ROI.
- Hands-on experience with Google Ads and/or Meta advertising platforms, including budget and bid management.
- Strong analytical skills with the ability to interpret data, identify trends and make actionable recommendations.
- Experience conducting A/B testing and using performance insights to improve campaign effectiveness.
- Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decision-making.
- Highly organised with strong attention to detail and the ability to manage multiple priorities.
- Experience within the travel, leisure, entertainment or attractions sector would be advantageous.
- Experience managing campaigns across multiple regions or international markets is desirable.
Skills
- Performance Marketing
- Paid Media
- Google Ads
- Meta Advertising
- Budget Management
- Bid Management
- Analytical Skills
- A/B Testing
- Communication Skills
- Stakeholder Management
- Attention to Detail
- Priority Management
Location
- London, Arbor
Work Type
- Permanent
- Salaried
- 37.5 hours per week
Experience Level
- 3-4 years' experience
Salary/Compensations
- A competitive annual salary
Benefits
- 33 days holiday (including bank holidays)
- ‘Enjoy the Ride’ Merlin Annual Passes - 6 in total per year
- Merlin Magic Pass - 20 free tickets (rising to 40 after a year’s service)
- Company bonus
- Private pension scheme
- 40% discount online off LEGO
- 25% discount in our on-site retail shops and restaurants
- Ongoing training and development opportunities
About the Company
- Merlin Entertainments' attractions include Madame Tussauds, SEA LIFE and other Growth Brands.