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About the Role

We are seeking an ambitious, commercially-minded professional to create and lead our digital growth strategy from the ground up. This role will build an always-on digital marketing engine to drive awareness, engagement, lead generation, and conversion across our Insurance, Tax, and Education sectors, directly connecting digital activity to business outcomes and revenue growth.

Responsibilities

• Develop and execute a long-term digital growth roadmap aligned with business priorities.
• Own end-to-end digital acquisition and retention activity, including paid media, email automation, and testing plans.
• Develop full-funnel plans to improve lead quality, conversion, and revenue contribution.
• Use data and performance insights to refine audience segmentation and targeting accuracy.
• Create tailored B2B and B2C digital activity for key business areas.
• Track, analyse, and report on digital performance against KPIs such as ROI, CPA, and conversion rates.
• Develop data dashboards and funnel reporting to support evidence-based decision-making.
• Champion experimentation, innovation, and the responsible use of AI.

Requirements

• Proven experience in financial services, insurance, lending, or payments.
• Strong understanding of regulatory and compliance frameworks, including FCA requirements.
• Demonstrable experience developing and implementing digital growth strategies from scratch.
• Highly experienced in B2B2C environments, including partner and direct-to-customer activation.
• Advanced knowledge of digital acquisition channels including paid search, paid social, and programmatic.
• Strong commercial mindset with the ability to evaluate investment opportunities.
• Experience influencing and engaging senior stakeholders.
• Must reside in the UK and possess eligibility to work in the UK.
• Ability to provide internet speed verification for remote work.

Skills

• Digital strategy leadership
• Full-funnel acquisition and retention
• Paid media management
• Email marketing and automation
• Data analysis and performance reporting
• Stakeholder management
• Testing and optimisation
• CRM platforms

Location

• London, UK

Work Type

• Hybrid
• Full-time

Experience Level

• Seasoned strategic digital leader

Salary/Compensations

• Competitive salary
• Annual bonus opportunity

Benefits

• Hybrid and flexible working
• 25 days annual leave plus bank holidays
• Option to buy and sell holiday
• Pension scheme with employer contributions
• Private medical and dental care
• Life assurance
• Employee Assistance Programme
• Learning and development opportunities
• Access to wellbeing initiatives and employee networks
• Discounts and lifestyle benefits

About the Company

• Leading provider of insurance premium finance and annually charged services in the UK and Ireland.
• Multi-award winning business lending over £4.5 billion to over 2.5 million customers.
• Certified as a Great Place to Work.
• Trustpilot rating of 4.5, Net Promoter Score of +78, and Glassdoor rating of 4.4.

Equal Opportunity

• Premium Credit is an equal opportunities employer with a strong commitment to Diversity, Equality and Inclusion.
• We welcome applications from all sections of the community and encourage people from all backgrounds to apply.
• We are committed to providing reasonable adjustments or accommodations for applicants.