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About the Role
As Senior Influencer Marketing Manager, you will own the strategy, budget, and team for influencer marketing. You will build programs, secure talent, and ensure the channel's growth as a competitive advantage across the UK, US, and EU, meeting hard commercial targets.
Responsibilities
- Define and own the global partnerships strategy across influencer, podcast, creator programme, TikTok Shop, and Awin, covering UK, US, and EU.
- Set and hold budgets and targets across all markets, with full accountability for every financial decision.
- Lead and develop a team of 4, raising the bar, building their skills, and backing their careers.
- Align the team's work with Huel's broader business objectives.
- Shape the future of partnerships at Huel with a clear eye on NC CPA, attributed revenue, and conversion at every stage.
- Present performance and strategy to the Senior Leadership Team.
- Ensure the team has the right reporting infrastructure to track what matters and act on it quickly.
- Drive automation and smarter ways of working so the team can focus on high-impact activities.
- Build strong partnerships with Brand, Paid Media, CRM, and Ops.
- Lead new market launches, new channel tests, and new ideas that push the programme forward.
- Act as the go-to expert on channel strategy, campaign approach, and agency relationships across all markets.
Requirements
- Significant experience in influencer marketing with a track record of scaling programmes across multiple markets and channels.
- Deep understanding of performance-based models including commission, revenue share, and brand buys, with commercial skills to optimize them.
- Hands-on experience with TikTok Shop, Awin, podcast partnerships, and creator programmes.
- A sharp negotiator with strong industry contacts and a feel for the UK and global talent landscape.
- Highly analytical and numerate, understanding key metrics and building investment cases.
- Understanding of influencer performance measurement beyond vanity metrics, focusing on attributed revenue, NC CPA, and conversion rate.
- A leader who can inspire and execute, willing to roll up their sleeves.
- Excellent communicator capable of aligning senior stakeholders, managing cross-functional relationships, and maintaining momentum.
- Comfortable working across markets; UK, US, and EU experience is a genuine advantage.
- Ability to thrive in a fast-paced environment.
- Willingness to think differently and push boundaries.
- Ability to set big goals and believe in creativity and teamwork.
Skills
- Influencer Marketing
- Partnerships Strategy
- Budget Management
- Team Leadership
- Performance Marketing
- TikTok Shop
- Awin
- Podcast Partnerships
- Creator Programmes
- Negotiation
- Analytical Skills
- Performance Measurement
- Communication
- Stakeholder Management
- Cross-functional Collaboration
Location
- UK
- US
- EU
Work Type
- Hybrid working
- Remote working (2 weeks a year)
Experience Level
- Senior
- Managerial
Benefits
- Hybrid working (Mon, Tue, Thu in office; Wed, Fri remote option)
- 30 days annual leave PLUS bank holidays
- Free Huel
- 2 weeks a year to work remotely from anywhere
- Dog friendly office
- Paid Volunteering Days
- Monthly gym membership contribution
- Free use of HQ gym with free group classes
- Personal nutrition plan
- Free 1-on-1 therapy
- Private Medical and Health insurance
- Free life insurance covering up to 4x salary
- Electric Car Scheme with onsite charging
- Cycle to Work Scheme
- Enhanced Family Leave
- Workplace Nursery Scheme
- Paid Employee Referral Scheme
- Biannual events
About the Company
- Huel culture thrives on high performance.
- Huel values are important.
- Huel is about people, not just sustainable nutrition.
- Huel celebrates what makes each person unique.
- Huel brings together people from all walks of life.
- Huel believes differences power thinking, challenge ideas, and help build better products for a global community.
- Belonging and fairness matter at Huel.
- Huel wants every employee to thrive, contribute, and be heard.
- Huel welcomes and seeks diversity of thought.
Equal Opportunity
- We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do.
- We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life.
- Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
- We don’t just welcome diversity of thought…we go looking for it!