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About the Role
Lead the operational delivery of Virgin Active's Marketing function while driving measurable commercial performance. You will lead integrated marketing campaigns across paid media, digital acquisition, CRM, website optimisation and product marketing while developing a high-performing marketing team. Combine strong commercial thinking with exceptional execution to continually optimise marketing performance to maximise qualified lead generation, conversion and return on investment.
Responsibilities
- Develop and execute integrated marketing campaigns that drive qualified lead generation and membership growth.
- Own Virgin Active's paid media strategy across digital channels, continually optimising campaign performance and return on ad spend.
- Lead digital acquisition initiatives across search, social, display and emerging channels to maximise commercial outcomes.
- Develop CRM, marketing automation and lead nurture programs that improve prospect engagement and conversion.
- Optimise website performance, customer journeys and landing pages to maximise lead generation and conversion.
- Manage the marketing calendar, ensuring campaigns are delivered on time, on budget and aligned to commercial priorities.
- Lead external agencies and marketing partners to deliver exceptional creative, media and digital outcomes.
- Analyse campaign performance, customer behaviour and marketing insights to continually improve effectiveness and marketing efficiency.
- Ensure brand consistency across all marketing activities while supporting the implementation of Virgin Active's broader brand strategy.
- Lead, coach and develop the Marketing Executive, Social Media Manager and Design Manager, creating a collaborative and high-performing team culture.
Requirements
- Tertiary qualifications and 5+ years' experience leading performance marketing, digital marketing or growth marketing functions.
- Proven track record delivering commercially successful campaigns across paid media, CRM, digital acquisition and website optimisation.
- Understand how to balance creativity with commercial performance and enjoy using data to improve marketing effectiveness.
- Build strong relationships across the business and create environments where teams collaborate to deliver outstanding campaigns.
- Communicate clearly, confidently interpret marketing performance and make informed recommendations that improve business outcomes.
- Passionate about optimisation and continually challenge yourself and others to improve campaign performance and commercial return.
- Remain calm under pressure, adapt quickly to changing priorities and enjoy solving problems in a fast-paced environment.
Skills
- Performance marketing
- Digital marketing
- Growth marketing
- Paid media
- Digital acquisition
- CRM
- Website optimisation
- Product marketing
- Marketing automation
- Lead nurture programs
- Data analysis
- Brand consistency
- Team leadership
- Coaching
- Development
Work Type
- 12 month fixed term
Experience Level
- 5+ years
Education Level
- Tertiary qualifications
Benefits
- Free membership for you (and your buddy) to workout at our clubs
- Discounted personal training
- Special deals with our retail and service partners
- Work/life balance with flexible options
- Paid parental leave
- Regular personal and professional and development
- Confidential 24-hour support via our employee assistance program
- Fresh fruit every day
- Standing desk
- Wellness sitting ball
About the Company
- One of the world’s most recognised and exciting brands
- A culture that’s all about changing people’s lives for the better through wellness