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About the Role

Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity. This role sits at the center of product and sales, owning end-to-end go-to-market strategy, positioning, and sales enablement for a set of Anrok products.

Responsibilities

• Own end-to-end go-to-market for a set of Anrok products and features, from positioning and launch through adoption and revenue impact, working across product, sales, and marketing.
• Develop and evolve the positioning, messaging, and value propositions that set Anrok apart.
• Maintain the messaging frameworks and positioning documents that serve as the single source of truth.
• Own a segment of sales enablement: build the assets sellers actually use and the training that makes them stick.
• Turn customer proof, wins, and references into evidence that sharpens messaging and fuels the funnel.
• Serve as the internal voice of the market, translating customer feedback, competitive analysis, and market trends into clear recommendations, and partnering with product managers to shape roadmap priorities.
• Define and track the metrics that prove product marketing's impact, including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value, and use them to guide strategy.

Requirements

• 4+ years of product marketing experience ideally in SaaS, fintech, or infrastructure with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments.
• Expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories.
• Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size.
• Project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding.
• Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft.
• Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes.
• Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact.
• Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process.

Skills

• Product Marketing
• SaaS
• Fintech
• Infrastructure
• Go-to-Market Strategy
• Positioning
• Messaging
• Value Propositions
• Sales Enablement
• Project Management
• Cross-functional Leadership
• Written Communication
• Verbal Communication
• Analytical Skills
• Market Analysis
• Roadmap Prioritization
• Metrics Tracking
• Customer Feedback Analysis
• Competitive Analysis

Location

• San Francisco
• New York City
• Salt Lake City

Work Type

• Hybrid

Experience Level

• 4+ years

Benefits

• Equity upside of an early-stage startup
• Daily lunch and snacks for office-based employees
• Medical, dental, and vision insurance covered 100%
• One Medical membership
• Flexible sick benefits
• Annual learning and development stipend
• Home internet reimbursement stipend
• Wellness reimbursement program
• Annual team off-sites and in-person opportunities
• Home office setup stipend

About the Company

• Anrok is the leading tax automation platform enabling businesses to expand globally without compliance complexity.
• Our customers include 40% of Forbes Top 50 AI companies and 20% of Forbes Top 100 Cloud companies.
• Top companies like Notion, Anthropic, and Cursor use Anrok.
• We're making compliant digital commerce a reality for companies big and small, backed by over $100M from leading investors including Spark Capital, Sequoia, Index, and Khosla Ventures.

Equal Opportunity

• Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.